listing inventory tips for real estate brokers
Post on 09-May-2015
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Listing Inventory Tips
For Real Estate Brokers
In the age of commercial real estate brokers, it pays to do an inventory of your listings at the end of every week and to prepare for the next week. This way, you are able to package the listings correct for the market and for the current levels of inquiry.
• All listing should be presented as a direct marketing campaign for weeks or months. That campaign will need to be reviewed and adjusted throughout the listing period depending on the property type. You should also make adjustments based on feedback and observations from inquiries and complete market activity. • It’s worthwhile to note that
majority of all the top agents will reposition their listings on a regular basis to catch better levels of enquiry and help raise the inspection rate. This may be achieved when you adapt a listing inventory strategy.
• Categorize your listings into two types: exclusive and open. The process of marketing behind an exclusive listing must be direct and comprehensive. For open listings, the marketing process must be generic and general.
• Pay attention to listings that possess a good chance of achieving results. Understand on a daily basis what the market is telling you. Shape your listings properly.
Adjust prices based on the trends of the market and review them. The client needs to cooperate with price or rental adjustments. You will have to provide market evidence and feedback from the inspection process to get those adjustments to be agreed on by the clients.
• 9999 Bellaire Boulevard · Suite 909
• Houston, TX 77036• (713) 270-5400• info@dncommercial.net.
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