linkedin handout 3_22_2012

Using LinkedIn To Maximize Your Career

Lorraine Goodman

Why Social Media?

“It’s up to you to figure out the value you’re going to produce and then just do it.  Invest yourself in your community through intelligence, help, insight and guidance. It’s about becoming that expert that you once relied upon to get your story out there. Your job moving forward is to find the social consumer, engage with the social consumer. Build authority for yourself and the organization you work with and then design the entire ecosystem around experiences that can be shared and should be shared.”

How do People Find Jobs?

1 in 6 Workers Used Social Media to find a job

How Employees found Current Job

16%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Recruiter Agency

Career Fair

Online Social Network

Company Career Site

Internal Job Listing

Internet Job Board

Newspaper

Referral from Personal or Business Contact

UP  FROM  11%  IN  2010  

Why LinkedIn?

•  150 million members in over 200 countries and territories.

•  Adding >2 new members EVERY SECOND

•  People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.

•  People with complete profiles are 40 times more likely to receive opportunities through LinkedIn

•  LinkedIn allows you to make your “complete” profile available for search engines to index.

•  LinkedIn produces twice as many leads as Twitter

•  All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.

Age of Users

Users by Industry

Higher Education

Information Tech & Services

Financial Services

Retail

Computer Software

Marketing & Advertising

Hospital & Health Care

Telecommunications

Insurance

Oil & Energy

More about LinkedIn

Google Yourself Lately?

Complete Profile Includes:

•  Appropriate photo: •  Make it approachable and professional •  Consider branding across Social Media

Platforms and Personal Websites •  Executive Summary & Skill Set

•  Be creative with Headline. Should reflect WHO you are, NOT what you do.

•  Three recent positions •  Education & Specialties •  At least 3 recommendations

Photos: Who Are They?

Not displaying your photo raises more questions than provides answers. Boring photos are just that – boring.

Most jobs eventually require an in-person interview -- so why not let people see who you are upfront?

Dog Trainer Fitness Expert ????

Interesting Headlines:

Recommendations

Recommendations

Use Groups: Best Practices 1.  Learn from your network

•  Groups  offer  an  excep:onal  opportunity  to  reach  out  to  the  people  that  you  want  to  talk  to  most.

2. Discover your passion

•  Groups  offer  the  opportunity  to  be  a  student  again 3. Engage with your community

•  Group  managers  enjoy  unprecedented  access  into  professional  fields  and  experts

4. Develop a focused audience

•  LinkedIn allows you to link your blog and develop more followers

5. Show your Expertise: Deliver high quality, curated content

•  The better the content, the more attention it will attract.

More About Groups:

LinkedIn Apps

Other Apps:

…and more being added every day

SlideShare:

Use SlideShare to upload videos as well. For help: tinyurl.com/2emjcc5

LinkedIn Today

LinkedIn Today vs Signal LinkedIn Today: Your Customized Newspaper You can see what news the world's professionals are sharing and tweeting in LinkedIn:

•  Allows you to customize your Front Page and follow industries and top news sources.

•  Lets you like and share articles with your network or save them to read later. •  Sends you news updates and digest emails.

LinkedIn Signal: The Water Cooler Lets you see and filter updates and tweets from LinkedIn professionals who choose to make their updates visible to anyone.

•  Browse real-time updates with content summaries and direct links to the full content.

•  Filter updates to show only those that you care about. •  Search for keywords, topics, companies or people across the updates stream. •  Save your search and check for updates later. •  Find trending links and Industry top headlines.

Apply for A Job

New on LinkedIn

Best Practices: LinkedIn

Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein

•  Create a LinkedIn profile & Get Vanity URL

•  Professional Headline & Photo that says who YOU are •  Search resumes of people who have jobs you want

•  Create a COMPLETE profile •  When asking to connect, DO NOT USE DEFAULT TEXT.

•  2% rule: Ask people to ‘recommend’ you – then return the favor

•  Join Industry Groups

•  Upload videos, papers, etc. directly to LinkedIn •  Download & Use JobsInsider Toolbar

•  Interact: Post, Respond, Answer

Useful LinkedIn Links •  http://learn.linkedin.com/

•  http://learn.linkedin.com/training/

•  LinkedIn 101: The basics of LinkedIn: Your Profile, Joining Groups, Settings, Search and more

•  When: Wednesdays at 1 pm CST

•  http://Learn.linkedin.com/job-seekers

•  http://Learn.linkedin.com/nonprofits

•  http://learn.linkedin.com/company-pages/

•  http://www.linkedin.com/static?key=browser_toolbar_download

•  http://www.youtube.com/user/LinkedIn

Sources & Suggested reading

•  The New Rules: David Meerman Scott

•  Social Marketing to the Business Customer: Paul Gillan & Eric Schwartzman

•  blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz1RkoQgMNz

•  www.insidecrm.com/features/facebook-marketing-toolbox-012308/

lorraine.goodman@me.com maxweinstein.net@gmail.com linkedin.com/in/lorrainegoodman

linkedin.com/in/maxweinstein