linkedin for career & job search - april 2013

Get LinkedIn with your

Career & Job Search

Camosun College www.linkedin.com/company/camosun-college

@JUHLiSELBy – JUHLi SELBy Social Media www.JUHLiSELBy.com

What we’re going to cover:

•Why LinkedIn is awesome

•Top 5 Mistakes

•Setting up for success

•How to stand our from the crowd!

•How to build connections & get recommendations

•How to find & gently target employers to build relationships

Social Job Search Stats

•92% of employers used social media to hire in 2012 (LinkedIn, Facebook & Twitter)

•LinkedIn dominates – 93% of respondents in 2012 (vs. 87% in 2011 & 78% in 2010)

From: Jobvite‘s June 2012 Social Recruiting Survey of 1,000 human resource

and recruiting professionals.

LinkedIn Stats

•200 million+ professionals –

74 million in the US, 7 million in Canada

•2.7 million+ company profiles

•Executives from every Fortune 500 company

•5.7 billion professionally oriented searches on LinkedIn in 2012

#1 Reason To Have a LinkedIn Profile

#1 Reason To Have a LinkedIn Profile

@JUHLiSELBy www.JUHLiSELBy.com

Why LinkedIn is awesome

•The Credible/Professional Network

Why LinkedIn is awesome

•Long term relationship building

Why LinkedIn is awesome

•Minimal maintenance for basic presence

Why LinkedIn is awesome

•Well funded company

Paid profiles

Marketing solutions – including ads

Talent solutions

SlideShare

@JUHLiSELBy www.JUHLiSELBy.com

Top 5 Mistakes on LinkedIn

#1 - Posting too often or sharing content with little value

Top 5 Mistakes on LinkedIn

#2 - Not changing the default message when you reach out to connect OR inviting all of your contacts at once

Top 5 Mistakes on LinkedIn

#3 - Asking for recommendations without prior communication

Top 5 Mistakes on LinkedIn

#4 - Sending a private message that is too “salesy” or a blanket group message

Top 5 Mistakes on LinkedIn

#5 – Posting your own blog articles to all of your groups – relevant or not

@JUHLiSELBy www.JUHLiSELBy.com

Set your Profile up for Success

•Use a professional looking

profile photo

•Connect with at least

100 people

•Join a minimum of 3 groups

Set your Profile up for Success

•Fill out as many sections as you can, as completely as possible

@JUHLiSELBy www.JUHLiSELBy.com

Set your Profile up for Success

•Choose relevant keywords and put them in your profile

Set your Profile up for Success

•Find relevant keywords in job descriptions AND the “Skills & Expertise” section

Where to put keywords?

•Put keywords in your:

→Headline, Summary

→Experience, Education

→Title of profile photo

(before you upload)

•Repeat important keyword phrases in both Current & Past sections on LinkedIn

Set your Profile up for Success

•Use media to help tell your story

How To Stand Out – Video Ideas

•“About You” video to tell your story (2 min max.)

•Video of you teaching something to show your expertise

•Video: Top 10 Reasons

I Want To Work For

Company XYZ

How To Stand Out - Audio

•Too shy for video?

•Consider an audio message

@JUHLiSELBy www.JUHLiSELBy.com

Set your Profile up for Success

•Show some personality!

@JUHLiSELBy www.JUHLiSELBy.com

Set up for Success – Time Mgmt

•Set up a monitoring/scheduling tool i.e. Hootsuite to:

→Schedule posts for the future

→Monitor multiple LinkedIn

groups in one place

Set up for Success – Time Mgmt

•Set up great sources of incoming content using a reader dashboard & lists

→Feedly Reader

→Saved searches in LinkedIn

→Facebook interest lists

www.facebook.com/addlist

→Twitter lists

Set up for Success – Time Mgmt

•Saved searches on LinkedIn – Signal (under News tab)

Set up for Success – Time Mgmt

•Saved searches & alerts in Advanced Search

Top 3 Ways to Build Connections

#1 – Connect with people you already know – individually

@JUHLiSELBy www.JUHLiSELBy.com

Top 3 Ways to Build Connections

#2 – Network in Groups

Top 3 Ways to Build Connections

#3 – Follow up & connect with new people you meet when networking

Why Recommendations are awesome

CREDIBILITY

Best Way to Get Recommendations

•Communicate BEFORE sending the invite to recommend

•Follow up promptly

•Change the

default message!

•Recommend others

@JUHLiSELBy www.JUHLiSELBy.com

Endorsements

•Add skills and expertise using relevant keywords – you can have 50

•One-click makes it easy

•One billion endorsements

How To Find & Gently Target People

•Find names of key employees of a company:

→From the About page on company website

→From the company page on LinkedIn

•If found on website - search their “firstname lastname” on LinkedIn in Google Search

How To Find & Gently Target People

•LinkedIn Company Page

How To Find & Gently Target People

•If they’re on LinkedIn…

→See if they belong to any groups

→Join some common groups

→See if they ever comment/post in these groups

How To Find & Gently Target People

•If they are active on LinkedIn – join conversations where they post or comment

•Share or comment on their posts if possible

•Look for common connections – ask for an introduction

Final Tip – Be Positive

•Every post and comment affects others’ perception of you

@JUHLiSELBy www.JUHLiSELBy.com

*Recap*

•Follow the steps to set your profile up for success Fill out sections completely using relevant keywords

Add media to tell your story

•Add connections –start with people you know

•Ask for recommendations to build credibility

•Research targets you want to get to know

•Find ways to build the relationship

Questions?

Thank You! Let’s Connect!

JUHLi SELBy Social Media - 250-686-7988

Connect@JUHLiSELBy.com www.JUHLiSELBy.com www.linkedin.com/company/juhli-selby-social-media

Spreading the love & joy of social media one friend at a time!