linkedin day abu dhabi

The Importance of a Strong Employer BrandAbu Dhabi, Nov 13

Agenda09:30 - 09:50 Welcome and Introduction to LinkedIn

09:50 - 10:10 Maximising your presence on LinkedIn

10:10 - 10:45 Building Talent Pipeline with LinkedIn

10:45 - 11:00 Break

11:00 - 12:00 The Transformational Power of Employer Brand

12:00 - 12:20 Customer Panel

12:20 - 12:30 Q&A

12:30 Networking and Lunch

Ali MatarHead of Talent Solutions LinkedIn

Introducing LinkedIn

Am I just one brand?

Entertainment / Socializing: friends and family

Social Network: Professional Network:

Professional Affiliations

Education

Industry

Function/Title

GeographyKnowledge/Productivity: business colleagues

LinkedIn Globally is the #1 Destination for ProfessionalsWith an Engaged, Active Audience

CNN.com BBC

NY Tim

Busine

CNBC.com

FT.com

184,878

87,662

65,526

50,80040,457

25,215 24,63610,250 9,861 5,233 3,667

Global Unique Audience in Millions

Source: comScore Global Key Measures Report, April 2013

3B 16.6

minutes spent on LinkedIn

monthly minutes/user

page views

monthly page views/ user

The world’s largest professional network

1 As of Aug 1, 2013

2 As of June 27, 2013

259M+Members Worldwide

Growing at more than two members per second

MENA members

LinkedIn in MENA

+9M +1M

UAE members UAE Groups

Construction Oil & energy

IT and services

Our Vision

Create economic opportunity for every professional in the world

Creating economic opportunity for every professional

Worldwide Workforce

3,300M+2

Worldwide Professionals

640M+2

LinkedIn Members

259M+ 1

As of Feb 9 ’12 | International Planning & Research

Our Mission

Connect the world’s professionals to make them more productive and

successful

EverywhereWork wherever our

members work

InsightsBe great at what

you do

IdentityConnect, find, and

be found

Your network today……Tomorrow’s opportunities

2M+ LinkedIn Groups

UAE2545 groups

Employer Branding118 groups

Emiratisation20 groups

Home & Company Updates

Now featuring 250+ global Influencers

Introducing LinkedIn for Higher Education

“Compared to two years ago, the number of college students using LinkedIn

to find job opportunities has increased by 700%.”

30,000,000+Students & Recent Grads Worldwide

The Fastest Growing & Most Highly Engaged Demographic on LinkedIn

20,000+

275,000

Schools

New Student Members Per Month

Alumni tool: Zayed University Students Network

Munish SudanTerritory Head- UAE LinkedIn

Maximising your presence

on LinkedIn

Everyone has a unique id

Googled yourself lately?

What does your personnal brand look like?

Don’t feel bad, we all do it…

Everyone of you is a Talent Ambassador

Your Talentpowers everything you will do.

Know your profile

Visual Attention Level

7 LinkedIn tips

Tip #1No Profile Picture/ Bad Picture

X X X X

Tip #2Vague/ Non-relevant Professional Headline

Why is your headline so important?• It is your first impression on other people when they see you on

LinkedIn.• It almost always follows the mention of your name, everywhere on

LinkedIn – this is your tagline!

Tip #3Boring Summary

Keep it interesting & precise – It’s your elevator pitch!

Tip #4Incomplete Description of ExperienceYour Career history tells your story

No Mention of Skills & Expertise in the relevant profile section

Why mentioning Skills & Expertise is important?

Tip #5

Tip #6No Recommendations

Why Recommendations are important?• Adds to your professional image by letting viewers know what other professionals who

have worked with you think about you• Recommendations lend credibility to what you say about yourself• Recommendations that you write for others also impact your credibility – be careful &

honest when you recommend others

Tip #7Excessive/ Irrelevant Group Memberships

How are Groups important?• Allow you to learn & stay abreast through participation in industry/ domain specific

discussions with other relevant professionals• Allow you to position yourself as a subject matter expert

Set your visibility right

Adapt the inbound messages to your needs

Follow companies

2M+ LinkedIn Groups

UAE2545 groups

Employer Branding118 groups

Emiratisation20 groups

Listen in on Groups

Join many

Participate in a few

Run one

Groups

IT ProsCXOs Fashion

1,000,000 +

Get LinkedIn Today…and every day

Jeff Weiner

Francois Dufour

Wade Burgess

Nick Besbeas

Alison EngelMary LeeJohn Smith

Dan Green

Nicole German

Visualize your connections with inMap

Mike Gamson

Jonathan Lister

http://inmaps.linkedinlabs.com

Stay connected on the go with the brand new LinkedIn app

Job you may be interested in:

Senior Advisor- IMMubadala

3 things to do for yourself

1. Complete your profile(Photo, Tagline, summary, vanity url and links)

2. Set your parameters according to your needs

(visibility, accessibility, frequency of messages)

3. Set news for you(Join 3 Groups, Follow 3 companies, Subscribe to 3 News

sources)

Lindsay BrowningEMEA Talent Acquisition ManagerLinkedIn

Building a Strong Talent Pipeline

With LinkedIn

Today’s Session

Why Pipeline

‘How to’ Pipeline Tips and Thoughts

Live Talent Pipeline demonstration

Q&A Session

Why is Pipelining Important?

Reasons to Build Pipeline

1. Identify the Right Talent Early

2. Reduce your Time to Hire

3. Prevent Superstar Candidates from Slipping Away

4. Strengthen your Employer Brand

5. Strengthen Partnerships with the Business

6. Roles and Talent-Ideal State

How many of your partners interview when there are no open roles?

“None”Any recruiter pipelining will positively effect time to hire with minimal/ no impact in interview process through

to offer acceptance

“Half of them”Pockets of success in

significantly reducing time to hire within areas where

recruiting repeatable skillsets due to on-going

hiring needs

“They all do.”Time to hire is significantly

reduced and defined by identifying prospective hire

availability and offer acceptance

Business asks “I need to hire ASAP, what candidates do you have in pipeline?”

“We have no pipeline”

Addressable Market-not identifying and optimizing key talent pools. Recruiter

starts from scratch

“I’ve spoken to a couple of potentials already”

Met for coffee, pre-screened. Exploring conversations have

happened. Start discussions

“We have candidates who are in “Talent Tribes”

and you have previously

interviewed them.”Benchmarking previously

interviewed candidates can lead to valuable conversations

about candidate quality, capability and build credibility.

Some ‘How to’ Tips

Simply Grow, Track, and Stay Connected with all Your Talent Leads

Pipeline ReportTeamBusiness

Strategy Engage

With Business Priorities and Talent Acquisition Leverage connected

Business

Strategy Team Pipeline Engage Report

Pipeline

Naming

How many?

Talent Tribes

Skills (Java,

Mobile)

Business Units

Amount?

Keywords

(language)

Referrals

Recruiter

Job Boards

Willing to

relocate

Compensation

Availability

New Prospect

Outreach

Underway

Future

Prospect

Not a fit

Moved to ATS

Projects Tags Custom Fields Sources Status

Let’s Review

1. Engage the Business to enable success

2. Outline a clear Strategy

3. Involve the Team while building capability

4. Define a structured Pipeline workflow

5. Further Engage the business to deliver talent

6. Identify, monitor and Report key measures to show success

Jonathan KiddSenior Relationship ManagerLinkedIn

The Transformational

Power of Employer Brand

Mary PrattTalent Brand Consultant

It's about YOU

About identity

About how it makes you feel

About emotional attachment

What would it mean?

The beauty of employer brand is you don’t need everybody to know your name. Only the right people.

The BIG Takeaways

Employer brand is vital to improving recruiting outcomes

Every company, regardless of industry, location, and size can harness the power of a strong employer brand

Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways

The Power of BrandsWhat HR and talent acquisition leaders can learn from the world’s best marketers.

We’re going to talk about…

The Power of Brands

How Marketers Think About Branding

Your Talent Brand

Every Organization

Going to Market

Measurement

Identity

A Quality Promise

A Decision Making Short-Cut

Brand is Talent

What does it mean to work for your organization?

Relevant– To the target audience

Consistent– Must build trust

Credible– Must deliver on its promises

Inspirational– A strong brand will connect

on an emotional level

Unique– Set apart from its competitors

Consumer Brand Attributes

Relevant– To the target audience

Consistent– Must build trust

Credible– Must deliver on its promises

Inspirational– A strong brand will connect

on an emotional level

Unique– Set apart from its competitors

Talent Brand Attributes

1 Series 3 Series 5 Series 7 Series

20’s Professionals

Recent graduate

Single

No children

Social / nightlife focus

Upwardly mobile

Single or married

Likely no children

Active lifestyle

Established career

Married

Growing children

Family-centric lifestyle

Executive career

Married

Teen / grown children

Luxury lifestyle

BMW Segmentation

Jr. Engineer Sr. Engineer Sales Executive

Education?

Experience?

Motivation?

Values?

Work Style?

Career ambition?

Other considerations?

Talent Segmentation

Education?

Experience?

Motivation?

Values?

Work Style?

Career ambition?

Education?

Experience?

Motivation?

Values?

Work Style?

Career ambition?

Education?

Experience?

Motivation?

Values?

Work Style?

Career ambition?

The Real Rock Starsof Your Business areeverywhere you look, if you know what you

are looking for!

10% increase in EB can increase annual

profits by $2,400 per

person per year

Attraction!

Managing Corporate Reputation

as an awesome place

to work

Career

Top Talent comes to

Engaged Staff.36% more likely

to perform above average

An Average of 10%

reduction In Cost per

Hire to the

Company

Helpsto

differentiate you from

your Competitors

10% Growth in Talent

Branding Management Jobs in the

last 2 years

Development

Total Talent Brand Investment increased 86% over the last 3

83% of Global Recruiting

Leaders identify TB as a Critical

Driver toAttractingTop Talent

Some Food for Thought…..

The ‘Team’ with the Best Players WinsJack Welch

Power of Brands

Visitors will more than DOUBLE

Up to 300,000 New Jobs expected

Potential windfall of $23 Billion

UAE Brand Value

Estimated to Exceed

$8 Billion!!

THE UNLOVED

They can Deflate you…..

People Power Brands

Effective Talent Branding is Critical to Winning Top TalentTop Talent have Top OpportunitiesThe Best Differentiator you have are your PeopleIt’s time to Humanize your Talent Function

Your Employees are your best asset. Happy

Employees make for happy Customers

Richard Branson

People Power Brands

But What is Talent Branding?

“Talent Branding is a logical process

through which Employers strive for one

main goal: to have a strong appeal on

their future and current ideal Employees”

Source: Universum

Paint the Right Picture

The Challenge…

Effective Talent Branding needs HR people to start thinking like

Marketers….

You are simply Marketingto a different audience…..

…….Talent

From This…….

To This…….

Fad or the Future?

Fad or Future?

Benjamin Franklin

An Ounce of Preventionis Worth a Pound of Cure

It’s all about shifting from good.. ……to FIRST CLASS

The Talent Revolution…

The Talent Revolution

From this……

The Talent Revolution

…To This

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