linkedin: building relationships with the world's professionals

Marketing SolutionsBuilding Relationships with the World’s Professionals

Henry Clifford-Jones, Director, Marketing Solutions EMEA

Our Mission.Connect the world’s professionalsto make them more productive and successful

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Our Offering to Members

EverywhereInsightsIdentity

Connect, find and be found Be great at what you do We work where our members work

LinkedIn then

LinkedIn now

Key Trends

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Contentis our core

10XMore engagement with content vs jobs

COMPANIES &

ORGANISATIONS

2.7MM Company PagesCompany UpdatesSlideShareGroups

THOUGHTLEADERS

200+ Influencers

NEWS1.3MM PublishersLinkedIn Today

PEERS1.5MM GroupsConnections

Hewlett-Packard

Mobileis on the rise

33%Of unique visiting members come through mobile apps, versus just 19% a year ago.

LinkedIn data Q1 2013

Developing Strategies for Marketers

Marketers as EditorsEmployees as Marketers

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LinkedIn Transformationprofessional publishing platform

Rich data drives content relevance

1.3 million+ publishers send diverse content to LinkedIn

Members share compelling content through the network

Individually relevant content from brands and publishers

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The average LinkedIn member is 12x more likely to see top tech brands though an employees profile page than on their company page

Company Page Views Employee Profile Views

12XMore Page Views

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Non-Followers Non-Employee Followers Employees

1.8XMore

Engaged

Your employees are you biggest advocates

7.4XMore

Engaged

Source: LinkedIn Internal dataIndices only for active members in September 2013

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How to make content work for you?

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1.

Make your customers more productive and successful

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2.

Be the editor

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3.

Make it snackable

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4.

Value the “who”

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Thank youuk.linkedin.com/in/henrycliffordjones

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1 of every 3 professionalson the planet is LinkedIn

238m Global50m Europe14m UK