linked in workshop 8.30

LINKEDINBy Kelly Mirabella, Stellar Media Marketing

Friday, August 30, 13

“Huge doors swing on small hinges” meaning sometimes the little things that you add in your profile that set you apart are the things

that open those big doors to opportunity.

Friday, August 30, 13

LINKEDIN STATS✴ 238 million users world wide (84M in the USA)

✴ 27% visits via mobile device

✴ 40% of users check their account daily

✴ LinkedIn counts executives from all 2013 Fortune 500 companies as members.

✴ LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.

Friday, August 30, 13

Things have changed...

Friday, August 30, 13

YOUR PROFILE

✴Make a Great First Impression (see Photos Matter)

✴Optimize - Keywords and Phrases

✴Be Found - Go Public

✴Websites & Custom URL

✴ Summary, Experience & Education

✴Recommendations

✴Spell Check Issues

LinkedIn profiles are searchable through all major search engines, Including Google, Bing and Yahoo.

Friday, August 30, 13

Photos Matter

A professional headshot should meet the following requirements:

1. Focus on subject’s face with limited distractions

2. Subject should be smiling3. Subject is wearing clothing that reflects

their personal brand.4. No sunglasses, no hat, no t-shirts with

slogans or intricate patterns5. Females no plunging necklines or large,

dangling earrings

Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem.

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HOW DO YOU RANK?

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SEARCH

• Find People

• Find Jobs

• Find Opportunities

• Stay in the know - Get Updates

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GROW YOUR NETWORK• How to Grow Your Network

•Email connections•Import Contacts•Alumni•People you may know•Use apps like CardMunch

• Etiquette

• New Features• Sync with other accounts• Notes• Reminders• How you met

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INCREASE VISIBILITY & ENGAGEMENT

•Group Interaction

•Post Regularly

•Images

•Links

•Status Updates

•LinkedIn Today

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HOW DO IFAQ

• Rid myself of Endorsements and/or the notifications

• Update my email

• Delete my account

• Delete a Connection

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BEST PRACTICES

•Fill out your profile to 100% +++

•Have a great photo

•Be active

•Use the tools

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UPCOMING CLASSESSocial Media Made SimpleDate/Time: September 10th 2Pm – 3:30PMLocation: Southglenn Library – Centennial COInvestment: FREE

Learn Hootsuite – Learn to use the social media power tool HootsuiteDate/Time: September 12th 2Pm – 3:30PMLocation: Koebel Library in the DTCInvestment: Early Bird – $25 Regular – $35

The Power of Email MarketingDate/Time: September 17th 10AM – 11:30AMLocation: Koebel Library Room A in the DTCInvestment: FREE

Create a Stellar Social Media StrategyDate/Time: September 19th 12PM – 1:30PMLocation: Denver Metro Chamber of Commerce - 1445 Market St. Denver, CO 80202Investment: 0-$25

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QUESTIONS?

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RESOURCESListen:

MasteringSocialBusiness.com

Read:StellarMediaMarketing.com/Blog

Contact:Kelly Mirabella

StellarMediaMkt@gmail.com720.515.6137

Engage:Facebook.com/stellar247

Linkedin.com/in/KellyMirabellaTwitter.com/Stellar247

Friday, August 30, 13