linked in - abc\'s

THE ABC’S OF LINKEDIN

For the Job Seeker …

Thomas.C.Antunes@gmail.com March 2010

“If you don’t have a profile on

LinkedIn, you’re nowhere”

__________________________Fortune Magazine. April 2010.

Author’s Note

This presentation is an annotated version of a more full training sessions I deliver monthly in the Cincinnati area to various networking groups.

March 2010Thomas.C.Antunes@gmail.com

Appearance

Photo’s are optional

If you use one

Professional Demeanor

Dress for Success

Don’t offend anyone

Be recognizable in a coffee shop or a crowd

Relate to your personal brand

Counterpoints1) Personal Privacy2) HR Discrimination

Thomas.C.Antunes@gmail.com March 2010

Factoid• 1/3 of LinkedIn revenues come from recruiting

departments/firm• These recruiter do not see picture when they do searches, to

prevent bias

Biography

Think: “Brief Business Biography”

•Not Personal , Unless Relevant

• Be accurate and truthful

•Be concise

•Spell Ckech

•Have a friend proof read

Thomas.C.Antunes@gmail.com March 2010

Completeness

Your Profile = Your internet “Business Card”

Don’t be a mystery to your readers

“You complete me”, according to LinkedIn

Photo

JobsCurrent + 2 Prior

Education

Recommendations: 3

Thomas.C.Antunes@gmail.com March 2010

Experience & Education

Below your Summary SectionMore specific detail than SummaryThink of the C-A-R (or STAR)

CautionYour resume’ may list private details

Sales RevenuesExpenses BudgetsPlant LocationsPatent Information

These could be considered Proprietary & Confidential by your former employerMay not be appropriate for your ‘public profile’

Thomas.C.Antunes@gmail.com March 2010

Groups

One of the most productive features

Learn what’s going on in your space

Exhibit your own thought leadership

Many ‘Groups’ now have Job Boards

An alternate path to network

You can be owner of 10 Groups

You can only ‘apply’ to 10 at a time

March 2010Thomas.C.Antunes@gmail.com

Jobs – finding one!

Thomas.C.Antunes@gmail.com March 2010

Advanced SearchBasic Search

Accenture will hire 50,ooo consultants this year.40% will come through social networking

Default from profile

Keywords (Buzzwords)

TIP: PreRequisite!

Use job boards

Review job postings

Identify keywords from job ads

Add these to your profile

In the “Specialties” section of your profile

Job Titles

Functions

Product Names

Specific Skills

Acronyms

Industry phrases

Specific systems experience

Thomas.C.Antunes@gmail.com March 2010

Networking

Step 1: Turn your ‘rolodex’ into your Linked in contacts

Step 2: Personalize invitations

Step 3: Use LinkedIn to create “live” networking events

Thomas.C.Antunes@gmail.com March 2010

Personal ViewpointKnown colleagues

-vs.-“Promiscuous Networking”

Tip: 200Contacts20 References20 Groups

This is a part of networking, not all of networking

Profile

Your profile has two different views:

View My Profile: see your profile as your network does

Edit My Profile: edit the different elements of your profilePublic Profile

Click “Edit Public Profile settings” to control which parts your profile will be visible to search engine users (Google).

You can make your profile completely private (it will not come up with web searches), turn it on to full-view, or customize the display of individual elements.

You can personalize your URL (public profile)

Display this on

business cards

email signatures

Blogs, etc

Thomas.C.Antunes@gmail.com March 2010

Search Engine Optimization

When searching, recruiters will put in “keywords”, SPIDERS will find you…

The more times your name appears linked to a key word, in more websites, the higher you’re Google or Linked in ranking

More links, more content = more relevance

Thomas.C.Antunes@gmail.com March 2010

Tag Line

“Human Resources Payroll Specialist”

“Creative Marketing Web Designer”

“Helping people get loans faster”

“Engineering Greener Products”

“Teaching tomorrow’s teachers, today”

What’s your 30 second commercial?What’s your brand?

Thomas.C.Antunes@gmail.com March 2010

eXamine your target firms

Company Searches - Find out who you know related to company

People Searches - Before an interview

Thomas.C.Antunes@gmail.com March 2010

eXamine your target firms

March 2010Thomas.C.Antunes@gmail.com