linked fa gs-presentation-compliance
Post on 29-Oct-2014
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www.linkedFA.com1
The importance ofCOMPLIANCE
Why Am I Here?
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What is Compliance?
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What is Compliance?
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Whoa Man!Compliance
sounds like a total drag!
Whoa Man!Compliance
sounds like a total drag!
Social Media vs. Compliance
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Social Media • Personal• True Voice• Engagement• Conversational• Dynamic
Compliance• Conform• Pre-approval• Obedience• Accountability• Regulation
VS
Social Media vs. Compliance
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What is Compliance, Really?
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Compliance = Accountability
SarbanesOxley
Social Media
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We’re soDisruptive!We’re so
Disruptive!
What is Compliance, Really?
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Compliance is…
• Brand Management• Reputation Management• Marketing• Public Relations• Customer Service• Damage Control• Accountability…
What is Compliance, Really?
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Compliance is…
Being true to your brand
GO BRAND!
The Old Marketing Funnel
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Enterprise Public
Marketing/Compliance
New Social Media Engagement
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Enterprise Public
Marketing/Compliance
Oops!
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New Social Media Engagement
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Compliance Components
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There are 5 basic aspects to compliance
• Documentation & retention• Content• Social Media Policy• Monitoring• Training
Solutions – Document Retention
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Are you regulated?
Solutions – Document Retention
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Solutions – Content
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How’s your Social Media Policy?
Solutions – Content
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Solutions – Content
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Do you have dedicated staff?
Solutions – Training
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Is your staff properly trained?
Solutions – Monitoring
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Is your staff listening?
Contact
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John BisharaCMO, linkedFA
Email: JohnBishara@linkedFA.comTwitter @linkedFALinkedin: http://www.linkedin.com/in/johnabishara
www.linkedFA.com
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