linked data - what it does, what it needs

What powers the internet?

What powers the internet?

Advertising

Annoying if not relevant

Ads should be relevant

Should answer

Who, Why, What, Where, When

Affectv is anaudience technology

company

Understand the content people are interested in and

who they interact with

Data

50+ Data partners

400m+ unique users

7b+ interactions

130m+ shares

16 markets

Linked Data

2%

Linked Data

2%

1. Proprietary ontology2. Wikipedia / DBPedia3. Open Data

Identifying Demographics

“I love Justin Bieber”

Identify Demographics

Website content

Entity extraction

Semantics augmented

DisambiguationIdentification

“I love Justin Bieber”

Identify Demographics

Website content

Entity extraction

Semantics augmented

DisambiguationIdentification

“I love Justin Bieber”Teen sensation

Music

Canadian

Identify Demographics

Website content

Entity extraction

Semantics augmented

DisambiguationIdentification

Advantages

● Reduces Ambiguity

● Adds knowledge

1. Not enough linked data

2. Multiple standards to describe data○ Makes sense for intranet○ Bad for internet

Challenges

Opportunities

Individuals, Enterprises

Government, Universities

Open graph initiativehttp://affectv.co.uk/technology

We are hiring

Full-stack, Javascript

Data Science, Big Data

http://affectv.co.uk/team

Thank youPravin Paratey, CTOpravin@affectv.co.uk