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Web 2.0 Tools

Ben RiselingWeb Projects Manager

Duke University Office of News & Communications

What is the Social Web?

Sharing

• “There are lots of times where I’ll read an interesting story online and send the U.R.L. to 10 friends,” said Lauren Wolfe, 25, the president of College Democrats of America. “I’d rather read an e-mail from a friend with an attached story than search through a newspaper to find the story.”

-- NYT, March 27, 2008

Your tool box

• Email address• Internet connection• Question: “Why do I need it?”

Web 2.0

It’s not always necessary

We are all simultaneously overwhelmed and under informed

Web 2.0: How it can help

• Find and share content easily• Publish content quickly• Create a forum for collaboration• Join discussions on topics of choice … from anywhere

• Create community for discussion

Tool #1 -- RSS: Content comes to

you

• Web 1.0• Web 1.5• Web 2.0

RSS: How to

• iGoogle• Bloglines• Netnewswire• Google Reader

Tool # 2: Blogs Publishing made easy

• Easy to self publish and with little money to get personalized

• Range of blogs (single to community)• Generate RSS feeds • Free and easy

Blogs: How to

• Wordpress• Moveable Type• LiveJournal• Blogger (now w/Google)

Other benefits of Blogs

Great way to build community

• Create discusion, enable comments• Find blogs of interest and comment on someone else’s blog.

• Serve as guest blogger on each other’s sites, invite others to guest blog on yours.

Rube Waddell warning

Text Messaging

Church encourages texting during sermons

St. Louis Post-Dispatch 9/23/08: “… pastors, instead of asking people to turn off

their cell phones during services, are increasingly asking them to do the opposite. Mid-sermon texting is a way for pastors to engage their flocks with technology many of them — especially those under 30 — are using every day.”

Tool #3: Micro blogging

Join the live discussion

• Tumblelogs: Tumblr– Share text, photos, video, files and let others follow.

– Post from your computer, phone, PDA

• Twitter

Tool #4: WikiCollaborate

• Wikipedia - 4th highest traffic site on the web– MediaWiki– Confluence

• Wiki:– Collaborative space– Intranet

Tool #5: NingCreate a community

• Ning

Questions?

List of resources

• Pew Trust American Life– Stay informed of who is using the web and how

• Technorati: search for blogs on topics of interest and subscribe

• Webmonkey html tutorial

Ben RiselingDuke University News Service

ben.riseling@duke.edu919-681-8064