like%20 minds%20 %20future%20of%20social%20media%2c%20israel%20digital%20outreach%2c%20jan.%202012

#LikeMinds

Israel Digital Outreach – 17th Jan. 2011

Andrew Gerrard andrew.gerrard@wearelikeminds.com

@andrewgerrard

#LikeMinds

All of the web is becoming social All business is done on the web All business will be Social Business Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business.

Jeff Dachis Founder & CEO, Dachis Group

#LikeMinds

#LikeMinds #LikeMinds

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#LikeMinds

You can't expect employees to look at email at 11pm, but stop them looking at Facebook at 11am

Vivek Badrinath CEO, Orange Business Services

#LikeMinds

The shape of a new social business also needs the shape of a new kind of leader

Someone willing to be the bridge, not the person front and center to every decision,

but the coach and the moderator and the facilitator.

Amber Naslund VP Social Strategy, Radian6

#LikeMinds

Challenge

#LikeMinds

#LikeMinds

Current Business Mentality

Corridors of

Communication

Cubicles of

Constraint

Meetings of

Control

#LikeMinds

Social Business Future

Paths to

Converse

Permission to

Act

Platforms to

Collaborate

#LikeMinds

Social Business Design

External Internal Enable

#LikeMinds

Start here

#LikeMinds

#LikeMinds

Collaboration

#LikeMinds

“On the Internet, nobody knows you’re a dog.”

#LikeMinds

“On the Internet, nobody knows you’re a dog. But they can smell a marketer a mile away”

#LikeMinds

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The elastic velvet rope

#LikeMinds

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#LikeMinds

#LikeMinds

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Double Deviation

#LikeMinds

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#LikeMinds #LikeMinds

#LikeMinds

/həˈmɒdʒ.ɪ.naɪzd/

#LikeMinds #LikeMinds

#LikeMinds

Israel Digital Outreach – 17th Jan. 2011

Andrew Gerrard andrew.gerrard@wearelikeminds.com

@andrewgerrard