library research skills in business

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Module 1: Management Tools for Research The aim of this lecture is to give an overview of the research process and to include resources to look for marketing information and company financial data.

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LIBRARY RESEARCH SKILLS IN

BUSINESSModule 1: Management Tools for Research

Some questions

I want to read an article, I googled it,

but was asked to pay $$$. What’s up?!

I need articles on luxury brands & consumers, I tried looking in the catalogue,

but only found books. Are there no articles?

I have a lot of bibliographic references

and I never find what I need :-(

Can I use an image which I googled for my academic work?

Some questions

Information skills

More than 4,5 milion

of articles (in English)

on Wikipedia

Irregular quality of

contents

Information is

disperse

in diverse sources

More than 48 billion of URL of

URLs in Google’s indexWe tend to search

information without

having a deep

knowledge of the

sources

We tend not to evaluate

the results obtained

in our search

Mark Smiciklas

1. Start your Research

2. Search strategy

3. Types of documents (books, articles ...)

4. Tools for searching information

4.1. Bibliotècnica

4.2. Library Catalogue

4.3. Specialized Databases

4.4. Electronic journals

4.5. UPCommons

4.6. Internet

5. Evaluation and ethical use of information

6. Keeping up-to-date on business information

Outline

1. Start your research

Steps to Good Research

Define and articulate a

research question

Identify best sources and

research tools

Judge the scope of the project

Evaluate items you have found

Reevaluate the research question

based on the nature

Carry out searches and locate the

items

Synthesize, analyze and

integrate information

sources

Cite what you find using a

standard format

1. Start your research

WhatWhy

When

HowWhere

Who

1. Start your Research

2. Search strategy

3. Types of documents (books, articles ...)

4. Tools for searching information

4.1. Bibliotècnica

4.2. Library Catalogue

4.3. Specialized Databases

4.4. Electronic journals

4.5. UPCommons

4.6. Internet

5. Evaluation and ethical use of information

6. Keeping up-to-date on business information

Outline

Summarise your topic in one or two sentences

Keywords and phrases need to be highlighted

Identify synonyms/ alternate terms and variant spellings

Link your keywords and phrases

Locate your information

SKILL

2. Search strategy

1. Reflect on the aim of the assignment whilethinking about the tasks involved

2. Rewrite the main concepts in a sentence orparagraph.

Summarise your topic

2. Search strategy

Identify the keywords and phrases that are relevantto your topic.

Select your Keywords

2. Search strategy

Not all of the relevant literature will use exactly the samekeyword, so you will need think about possible synonyms,alternate keywords, or words with variant spellings.

Identify synonyms and alternative

keywords

Encyclopaedia

dictionaries

glossaries …

2. Search strategy

Think about how you will use your key words and phrases to construct a search. For instance, you might use a combination of Boolean operators

Link your keywords and phrases

2. Search strategy

phrase searching — use quotation marks to find a phrase.

For instance, "environmental impact"

Link your keywords and phrases

“truncation” — use "wildcard" symbols to allow you tosearch multiple forms of a term (singular/plural, variablespellings, etc.

comput* > computing, computed, computers

2. Search strategy

If you have too many results you may want to:• add additional keywords or phrase• limit your search results by document type, date, subject • conduct your search in a particular field

If you have too few results you may want to:• check your spelling• remove some of the keywords• try alternate keywords and phrases• try alternate databases

Locating an evaluating your results

https://www.library.uq.edu.au/how-to-guides/create-search-strategy

2. Search strategy

Topic: How is the financial services industry handling organizational change?

Concepts: financial services change

Synonyms: financial institutionsrestructur*

(financial service* OR financial institution*) AND (change OR restructur*)

2. Search strategy

What are the trends

(= fashion) in the women's

clothing (= female) market in

Europe (without Spain)?

2. Search strategy

1. Start your Research

2. Search strategy

3. Types of documents (books, articles ...)

4. Tools for searching information

4.1. Bibliotècnica

4.2. Library Catalogue

4.3. Specialized Databases

4.4. Electronic journals

4.5. UPCommons

4.6. Internet

5. Evaluation and ethical use of information

6. Keeping up-to-date on business information

Outline

If you are looking for Look in these information sources

Biographies Books, periodicals, encyclopedias, websites

Companies, people, organizations

Directories

FactsAlmanacs, atlases, books, databases, dictionaries, encyclopedias, government documents, handbooks, manuals, newspapers, websites, yearbooks

Graphics/Image-based Almanacs, atlases, books, databases, websites

Original documents Bibliographies, books, periodical articles, websites

Popular opinion Books, periodical articles, newspapers, websites

Products Databases, manufacturer & vendor catalogs

Professional commentary Bibliographies, books, periodical articles, websites, yearbooks

ResearchBibliographies, books, government documents, periodical articles, statistical abstracts

Statistics/Data Almanacs, atlases, books, databases, statistical abstracts, websites, yearbooks

<http://info-skills.lib.vt.edu/>

3. Types of documents

• Articles

• Proceedings

• Books or books chapters

• Reports

• Encyclopedias and dictionaries

• Directories

• Bibliographies

• Standards

• Dissertations

• Manuals

• Manufacturer & vendor catalogs

• Statistical abstracts

• Yearbooks

Identifing the appropriate type of access tool

library

catalogueweb indexes

search

enginesdatabases

3. Types of documents

1. Start your Research

2. Search strategy

3. Types of documents (books, articles ...)

4. Tools for searching information

4.1. Bibliotècnica

4.2. Library Catalogue

4.3. Specialized Databases

4.4. Electronic journals

4.5. UPCommons

4.6. Internet

5. Evaluation and ethical use of information

6. Keeping up-to-date on business information

Outline

<http://bibliotecnica.upc.edu/>

4. Tools for searching information

4. Tools for searching information

e.g. Documents by author: Potter, Merle C.

1 2

3

4. Tools for searching information

How can I find an item?

4. Tools for searching information

Someone recommended me a book from the Terrassa Campus Library about heat transfer

written by an author called Janna.

How can I find it?

4. Tools for searching information

A database may contain: CitationsCitation & AbstractsFull Text

4. Tools for searching information

A database is a set of specialized information, organized and structured to be retrieved

WHAT IS A DATABASE?

Databases organize and structure information in order

to facilitate retrieval, usually by author, title, subject, etc.

4. Tools for searching information

4. Tools for searching information

Economy andManagement

4. Tools for searching information

Access to the electronic resources of the UPC’s

digital library

4. Tools for searching information

http://bibliotecnica.upc.edu/colleccions/ebib-eng

Drag the button to the toolbar

Access to databases and other licensed

information resources

4. Tools for searching information

Scopus is the largest abstract and citation database of peer-reviewed

literature: scientific journals, books and conference proceedings.

Delivering a comprehensive overview of the world's research output in

the fields of science, technology, medicine, social sciences, and arts and

humanities, Scopus features smart tools to track, analyze and visualize

research.

Scopus (Elsevier)

4. Tools for searching information

Econlit is published by the American Economic Association and provides

bibliographic coverage of a wide range of economics-related literature.

An expanded version of the Journal of Economic Literature (JEL) indexes

of journals, books and dissertations, EconLit covers both economic

theory and application. Also included are full-text of book reviews

published in the Journal of Economic Literature since 1993.

Econlit (ProQuest)

4. Tools for searching information

SABI (Sistema de Análisis de Balances Ibéricos) includes financial

analyses of more than two milions Spanish firms and 500,000

Portuguese companies with annual reports dating up to 10 years ago.

Prepared by Bureau van Dijk, data are obtained from official sources,

mercantile registries, BORME (the Mercantile Registry' s official

gazette), the press, etc. It has software available to analyze the data

obtained and can segment companies and compare firms to a given

group.

SABI

4. Tools for searching information

SABI allows you to carry out different financial and credit

functions, including:

• You would be able to set up a permanent file of your customers

and suppliers in order to track their financial progress according

to the criteria you are interested in.

• You would be able to make credit analyses adapted to each

particular case.

• Prepare periodic reports according to your own design.

• Position a company with regard to its competitors.

• Identify candidates for company acquisitions, mergers or

associations.

• Receive input for the development of internal rating provision.

http://www.informa.es/en/soluciones-financieras/sabi

4. Tools for searching information

Factiva is a business information and research tool owned by Dow

Jones & Company. Factiva aggregates content from both licensed and

free sources, and provides organizations with search, alerting,

dissemination, and other information management capabilities. Factiva

products provide access to more than 32,000 sources (such as

newspapers, journals, magazines, television and radio transcripts,

photos, etc.) from nearly every country worldwide in 28 languages,

including more than 600 continuously updated newswires.

FACTIVA

4. Tools for searching information

RePEc

RePEc (Research Papers in Economics) is a collaborative effort of

hundreds of volunteers in 82 countries to enhance the

dissemination of research in Economics and related sciences. The

heart of the project is a decentralized bibliographic database of

working papers, journal articles, books, books chapters and

software components, all maintained by volunteers. The collected

data is then used in various services as …

4. Tools for searching information

CSIC-ISOC

The ISOC bibliographic database covers the Spanish scientific

production published in Spain from the 70s up to date. It mostly

includes articles from scientific journals, but also a selection of

congress and conference proceedings, serials, compilations,

reports and monographies about social sciences and humanities.

4. Tools for searching information

Finding journals

If you know the journal title enter it into the Title search field

If you don’t know the journal title enter a partial journal title or word

into the Keyword search field o search by subject

If an e-journal is available, you will see the e-journal title and a link

4. Tools for searching information

Barjis, Joseph; Fosso Wamba, Samuel. Organizational

and business impacts of RFID technology. Business

Process Management Journal, 2010, vol. 16, núm. 6, p.

897-903

4. Tools for searching information

Guzmán Cuevas, Joaquín J.; Martínez Román, Juan

Antonio. Tipología de la innovación y perfiles

empresariales: una aplicación empírica. Economía

Industrial, 2008, núm. 368, p. 59-77

UPCommons is the gateway that provides open accessto the knowledge of UPC. It is formed by the group ofUPC open institutional repositories and its aim is toguarantee the safeguarding of the material producedby lecturers and researchers at the University,maximizing their visibility and, consequently, increasing

its impact on education and research worldwide.

4. Tools for searching information

Remember that the sources found cannot be useddirectly

You can try to assess the quality and rigor of yoursource using a list of questions that will enable youto evaluate the material found.

Evaluate the resources found

who whereFor

whomwhat when

4. Tools for searching information

1. Start your Research

2. Search strategy

3. Types of documents (books, articles ...)

4. Tools for searching information

4.1. Bibliotècnica

4.2. Library Catalogue

4.3. Specialized Databases

4.4. Electronic journals

4.5. UPCommons

4.6. Internet

5. Evaluation and ethical use of information

6. Keeping up-to-date on business information

Outline

5. Evaluation and ethical use of information

Citation and plagiarism

Bear in mind to cite the sources you have used to support the

arguments of your work.

Faithfully reproduce the texts or images indicating the author and

the source from where you took it, whether from a book, a booklet,

a Web page, etc.

If you do not do this, you would be plagiarizing.

5. Evaluation and ethical use of information

Plagiarism

Plagiarism is understood to be the reproduction of a

substantial content of another work pretending it to be one's

own.

Therefore:

• Create your own arguments; don't simply "copy-paste“

• Indicate fragments from other works that you are quoting

between inverted commas ("") and remember to indicate

the source and author (bibliographical reference).

5. Evaluation and ethical use of information

5%

25%

42%

83%

19% 15%

Gilmore, Barry. Stopping Plagiarism at the Source

40%

24%

34%

1%1%

Why Students Plagiarize

Ease/Laziness Pressure: deadlines

Pressure: grades Confusion: process

Culture/everyone does it

5. Evaluation and ethical use of information

• Direct quotes

• Paraphrasing or summarizing

• Information which may be common knowledge

but still unfamiliar to your reader..

• Not just books or articles should be cited.

• Whenever you are not sure if something should

be cited

5. Evaluation and ethical use of information

WHEN TO CITE

How you will reference your sources within

your paper?

IN TEXT citation

END NOTES

FOOT NOTES

Which format and style guide to use?

HOW TO CITE

5. Evaluation and ethical use of information

Bibliographical

citations

Bibliographical

references

5. Evaluation and ethical use of information

Calvo Fernández, S. / Reinares Lara, P. (2001). Comunicación en Internet:

Estrategias de márketing y comunicación interactiva. Ed. Paraninfo

Clark, Josh. Diseño y usabilidad de aplicaciones para iPhone. Madrid: Anaya

Multimedia, 2011. ISBN 97-8844151-034-0

Enrique de la Rica. Marketing en Internet y e-business. Madrid: Anaya

Multimedia, 2000.

Nielsen, Jacob. Usability inspection methods. A: Conference companion on

Human factors in computing systems. Human Factors in Computing Systems.

Nova York: ACM, 2004. p. 413-414

Reed, M., ed. Organic food and agriculture [en línia]: new trends and

developments in the social sciences. Rikeja: InTech, 2012. ISBN 97-8953307-

764-2. Disponible a: <http://dx.doi.org/10.5772/1526>.

5. Evaluation and ethical use of information

How to write a bibliography and cite sources in the text?

5. Evaluation and ethical use of information

Last name, First name. Title: subheading. Edition.

Place of publication: Publisher, year of publication.

Collection title, collection number*. ISBN.

5. Evaluation and ethical use of information

Bibliografical reference ISO690. Book

Reference management tools

5. Evaluation and ethical use of information

1. Mendeley Desktop runs on Windows, Mac and Linux.

2. Automatic extraction of metadata from PDF papers.

3. PDF viewer with sticky notes, text highlighting and full-screen reading.

4. Full-text search across papers.

5. Smart filtering, tagging and automatic PDF file renaming.

6. Bibliographies can automatically generated in Word documents

7. Users also get access to an online version of their bibliographies

8. Citations can be quickly imported from the library's major ejournal suppliers

9. Private groups to collaboratively tag and annotate research papers.

10. Public groups to share reading lists.

11. Social networking features (newsfeeds, comments, profile pages, etc.).

5. Evaluation and ethical use of information

and… if I have any doubts about

intellectual property rights ?

5. Evaluation and ethical use of information

1. Start your Research

2. Search strategy

3. Types of documents (books, articles ...)

4. Tools for searching information

4.1. Bibliotècnica

4.2. Library Catalogue

4.3. Specialized Databases

4.4. Electronic journals

4.5. UPCommons

4.6. Internet

5. Evaluation and ethical use of information

6. Keeping up-to-date on business information

Outline

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6. Keeping up-to-date on business information

RSS

blogs

conferences

journals

booksdistribution

lists

6. Keeping up-to-date on business information

article

journals

E-prints

social nets

Current awareness

citations

web

resources

6. Keeping up-to-date on business information

Source: InfoSphère

PULL PUSH

6. Keeping up-to-date on business information6. Keeping up-to-date on business information

Source: http://www.bnpadvisors.com/information-overload-clinic/

Information overload

6. Keeping up-to-date on business information

Marta Roca Leflermarta.roca@upc.edu

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