leveraging your cms for incredible digital experiences

Leveraging Your CMS for Incredible Digital Experiences

With complex demands on healthcare marketers to create seamless, personalized digital consumer experiences, traditional web content management systems just can’t deliver.

If you’re encountering these 5 issues, it could be time to invest

in a new CMS.

Limited Progress

Marketing’s dependence on IT support creates bottlenecks and strife.1

2Cost & Complexity

Data storage, upgrades, and new features cost $$$ and create more

chaos to manage.

Integration Hurdles

Your CMS, CRM, social media, marketing automation, contact

center, etc. are loosely connected, at best.3

Security Concerns4Privacy, data protection, PHI, hackers, denial of service cost, and

downtime: you can’t afford to ignore security.

5Limited Progress

Siloed systems require specialist knowledge and skillsets, and each new

add-on strains those resources or requires time and money to learn an

investment-specific language.

The real problem with today’s CMS platforms is that they

don’t incorporate all those key features you need into one

comprehensive toolset.

A more modern digital experience management (DXM)

platform takes the needs of both marketing and IT teams into account for a system that

scales with you.

So what are those distinct requirements from both

marketing and IT?

of organizations are “completely ready” to execute digital strategies.

26%Source: Accenture

Mark

ete

r N

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ds

•Easy content authoring, editing, and device publishing

•A solution that includes digital quality management technology

•Simple tools for creating targeted content and personalization

Mark

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•A digital asset management (DAM) component

• Integrations for healthcare-specific content and interactions

•A platform structured for ease increating social media experiences

Mark

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• Intuitive dashboards and analytics

•Connectors and plug-ins for third-party solutions

of daily activities as compared to other duties. 31%

Preparing for and dealing with internet security has become one of the top 4

issues CIOs deal with, taking up

Source: CIO.com

IT N

ee

ds

•A scalable and performant platform

•Dependable security

•Decoupled architecture

•Parallel development and deployment structure

•A proven but future-proof solution

Balancing needs across your organization by establishing a shared digital consumer experience vision and technology roadmap will enable your organization to be more efficient with your budget and achieve your business goals more quickly.

Want to learn more about the tools and partnerships that can help you achieve digital marketing superstar status?

Choosing the Best CMS for Healthcare.

Download our white paper