leveraging social media communication strategy
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Leveraging Social Media:
Communication Strategy
Presented By
Masum ChowdhuryManager, SBMD
Asiatic Laboratories Ltd.
Objectives
After the end of this presentation, you will able to
understand the facts of –
(a)Social Media
(b)Power of Social Media
(c)Social Media in Bangladesh
(d)Communication Strategy
• It‟s just a craze
• There‟s no (Return on Investment) ROI
• It‟s just for people under 30
Typical Thoughts of Social Media
Google : Search
(You look for information)
Social Media : Search
(Information look for you)
Difference between
the old Internet from New Internet
Social Media
=
New Internet
=
Live Communication
Social Media Age
Embracing the social media lifestyle
• Be Yourself. Who you are in real life is who you are on
social media
• Be Adventurous. Try everything you possibly can.
Adopt those you are comfortable with.
• Be Social. Making more new friends online before
meeting them offline
• Be Honest. No one knows everything. Everyone
makes mistake. Transparency is the best policy on social
media.
• Be Current. Mass Media reports. Social Media reveals.
The real news is on social media.
What social media can do for you ?
• Learn what people are saying about you
• Create buzz for events & campaigns
• Increase brand exposure
• Find new opportunities and customers
• Support your products and services
• Gain competitive intelligence
• Retain clients by establishing a personal
relationship
• Opportunities to be industry leader
Social media describes technologies that people
use to share content, opinions, insights,
experiences, and perspectives by interacting with
each other in an environment.
What is “Social Media”?
An umbrella term that defines the various activities
that integrate technology, social interaction, and
the construction of words, pictures, videos, and
audio.
-- WikiPedia
[but wait.]
[isn‟t social media a medium?]
[social media includes all technologies
operating in one environment...]
[driven by people.]
[What types of people?]
Almost everybody
Interests of Social Media users
1. Comedy — 19 million
2. Music — 13 million
3. Shopping — 11 million
4. Movies — 10 million
5. Coffee — 9 million
6. Lingerie — 8 million
7. Video games — 7.5 million
8. Animation — 7 million
9. Social networks — 6 million
10. Drama — 6 million
Below is a cross sample of the top 10 most commonly
liked „general interests‟ on Facebook, which is the largest
social network on the Internet.
Expert Sentiment
93% of social media usersbelieve a company should have a presence in social media. And
85% of social media users believe that a company should go further than just having a presence and should also interact with its customers.
Cone, Business in Social Media Study, September 2008
Why we use Social Media
To Interact:
• Market Research
• Public Relations
• Customer Service
• Collaborate
• Network
To Build:
• Relationships
• Loyalty
• Authority
• Brand Recognition
• Customers!
Popular Connecting Sites
• MySpace
• YouTube
• BlogTalkRadio
Popular Sites for Monitoring
• Google.com/alerts
• Google.com/trends
• Facebook.com/lexicon
• Search.Twitter.com
• SocialMention.com
Popular Sites for Learning
• Mashable.com
• AllTop.com
• YouTube.com
Building a Tribe (Followers)
• Blogs
• YouTube
• Podcasting
• Bookmarks
SOCIAL, DIGITAL
AND MOBILE IN
BANGLADESH
we are social
142,319,000
BANGLADESH
TOTAL POPULATION URBAN RURAL
25% 75%
1,735,020
INTERNET USERS INTERNET PENETRATION
1%
2,110,720USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
1%
79,677,000
MOBILE SUBSCRIBERS MOBILE PENETRATION
56%
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED
NOV 2011;
Internet PENETRATION In
Bangladesh Grew By
80%In 2010 Alone
VS
2,110,720
FACEBOOK USERS
IN BANGLADESH
1,735,020
INTERNET USERS
IN BANGLADESH
SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011
Leveraging the power of social media
• The power of social media has a stronger impact in
some industries more than others.
1. The Film Industry
2. The Fashion Industry
3. The Music Industry
4. The Entertainment Industry
5. The Food Industry
6. The Recruitment Sector
7. The Gaming Sector
The Film Industry
Facebook is a great avenue for marketers and
brands to connect with consumers. For movie
studios, Facebook also offers a way to engage
audiences and even directly sell tickets.
The Film Industry
Sony has created its own in-house ticketing app
for many of its films. The great thing about
buying movie tickets via Facebook is that you
can invite friends along with you.
The Film Industry
Fox had a pretty in-depth Facebook campaign
for Avatar, including apps and promotional tie-ins.
Disney even offered movie tickets for Toy Story
3 via its Facebook Page, as pictured above.
• Today, fashion houses, designers, magazines and
supermodels post pictures of the latest designs and
trends across their social media profiles with the
hope to interest potential customers.
The Fashion Industry
• Fashion Industries utilize social platforms to
forecast fashion trends, consequently
securing future sales.
The Fashion Industry
• We live in the digital age, a time where onlinecontent like videos and music have never beenso easily produced, distributed and accessed bypeople all over the world.
The Music Industry
Fortunately the music industry has learned to evolve in a
way that incorporates the power of social media,
realising that the public have changed the way they listen
to, share and discover their music.
The Music Industry
The Entertainment Industry & Electronic Media
Entertainment industry involving electronic media uses social media
to tease viewers with a sneak peek of an upcoming episode, post live
updates as shows are in progress and host contests that invite
viewers to vote for their favorite talent.
Social media has become a crucial tool for the
electronic media that has taken viewership
engagement to a whole new level.
The Entertainment Industry & Electronic Media
The Food Industry
https://www.facebook.com/OLaLaPotatoBiscuits
The Food Industry
Whether you want to announce the opening of a
new restaurant, a change in the menu, an upcoming
food festival or a new dish, social media offers the
perfect platform.
LinkedIn gaining tremendous acceptance,professional networking and finding new talent havebecome incredibly easy. Social media also helpsemployers do a simply background check on allpotential recruits.
The Recruitment Sector
Connecting gaming applications with popular social
media networks has allowed the gaming sector to
create a sense of friendly competition. By giving
games a social angle, this sector has been able to
change its dynamics in unimaginable ways.
The Gaming Sector
Communication Strategy
Communication Strategy Map
• 1. Target Audience
• 2. Objective
• 3. Content
• 4. Platform
• 5. Conversation
• 6. Collaboration/Integration
• 7. Readiness Assessment
• 8. Culture Change
• 9. Technology Trend (Capacity, Tools & Tactics)
• 10. Measurement
Content is King
Social Media
Original
ContentIt is about what YOU place to the AUDIENCE.
What are the attributes of great
User-generated Content?
• It makes us laugh, cry or think. (Emotional)
• It gets to the point. (Clear and Concise)
• It leaves us wanting more. (Engaging)
How to create
customer-oriented content?
• Creating Mind Map
• Offering Scenario
• Drawing Prediction
• Conducting Survey
• Generating Infographics
• Providing Motivation and Inspiration
• Encouraging Crowd-sourcing
Conversation is Queen
Questions
THANK YOU ALL
THIS IS THE END OF OUR PRESENTATION.
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