leveraging jda technology to support a shelf connected supply chain amy higgins vp, space management...
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Leveraging JDA technology to support a Shelf Connected Supply Chain
Amy HigginsVP, Space Management & AnalyticsSears Holdings Corporation
1
• Introduction to Sears and Kmart• Our Shelf Connected Supply Chain Strategy• Implementation Roadmap• Benefits Realized• Lessons Learned
Agenda
• Sears Holdings Corporation is a leading integrated retailer in the USA Over $40B in revenue Over 3,900 full-line and specialty retail stores in the United States and Canada. The primary retail formats consist of Kmart and Sears Several proprietary brands including Kenmore, Diehard, and Craftsman
Introduction to Sears Holdings Corporation
Kmart• 1,261 stores account for approximately 37% of Sears Holdings revenue
Sears• 803 stores account for approximately 52% of Sears Holdings revenue
Floor & Space Planning
Our Shelf Connected Supply Chain Strategy• By leveraging data and analytics, we are able to take action on consumer demand
signals at several points in the retail process.• Within the space planning solutions specifically, we can respond as part of the
category review cycle or more rapidly through individual item review processes. • Several integration points of space, demand, and forecast data are necessary to
support this level of responsiveness.
Category & Item Review
Forecast & Replenishment
Store Receipt & Execution
Store/Item Consumer Demand Data
Store/Item Forecast Data
SHC Space Management Transformation• Several gaps existed between our current state and a shelf connected
supply chain Store floor plans were out of date, space analytics were not accurate. Store planogram assignments were not reliable and store execution
compliance was not measured. Space productivity analytics were not a regular input to the planning/category
review process Planogram/item space data provided to downstream processes was
fragmented and not consistently utilized Space Management data was not available in a database
• In 2007, Sears Holdings began a transformation of the Space Management area Leverage best in class technology solutions to improve return on space Deliver improvements to store inventory productivity Drive workflow efficiencies to support analytics
JDA Space PlanningJDA Intactix Knowledge
BaseMaster data integrationBusiness process re-
engineering
JDA Floor Planning integration
Item space productivityFloor plan category
space productivityBusiness process re-
engineering
• Technology Advancements From 2008-2010 we deployed several modules including JDA Space Planning, JDA Floor Planning, JDA Planogram
Generator and the JDA Intactix Knowledge Base. These applications allowed us to eliminate several manual activities, support store specific space plans, and made the overall space management processes more efficient.
These efficiency gains allowed us to pursue more advanced analytics to improve return on space and inventory.
• Closing the data gaps In 2009, we began incorporating store/item demand data to our processes allowing us to bring data driven decision
making capabilities to our business clients during category and item reviews. In 2010-2011, we completed the capture of space data for each store giving us visibility to the unique sales floor layout.
We now have the ability to make store specific decisions to fully optimize our space.
Our Space Management Roadmap
Foundational systemsBusiness process and
data efficienciesWorkflow enablers
Foundation
Integration
JDA Planogram Generator pilot
Store specific floor plan maintenance
Store/floor plan process integration
Certification Programs
Rules based mass planogram generation
Ability to execute customer segmentation
Elimination of manual handoffs
Item & category level productivity analysis
Business process & data efficiencies
Workflow enablersBene
fits
Initi
ative
s
Foundation/DataIntegration/Leveraging
JDA Planogram Generator expansion
Store space captureStore/planogram assignment
advancementsOptimization advancements
Store space data accuracyStandardized integration of
all space data elementsImprovements to
optimization methodsBusiness Process Efficiencies
Analyzing/Strategizing
Space Productivity Dashboards/On demand reporting
Integration of assortment plans and JDA Demand forecast data
Continual space optimization advancements
Store space productivity top-down/bottom-up
Integration of planning and execution throughout process.
Advanced reporting & analytics Workflow efficiencies Planogram Generator
advancements
2008 2009 2010 2011 2012+
Integration with category & item review
• Space Planning leverages key performance indicators to support analytics Store department and category productivity
optimized during store projects/remodels Store specific floor plans ensure optimal flow and
adjacency for each store/fixture configuration Item level KPIs support optimal shelf space
allocation
• Future plans Space aware assortment planning
Category & Item Review
Integration with demand & replenishment
• Space Planning data supports inventory management processes Store item authorization Store level item lifecycle management Store item minimum presentation quantities Store item shelf capacity Presentation in-stock reporting
• Future plans Store item forecast data will be leveraged to
support space optimization
Demand Forecast & Replenishment
Integration with store receipt & execution
• Space Planning data supports store item receipt, execution, and replenishment Planogram reset labor estimates Planogram and floor plan PDF available via web DC case label provides store location information Item location integrated to all store systems Item location on shelf labels supports In store automated shelf replenishment
notification
Store Receipt & Execution
Lessons Learned
• Business Process Depending on the organization, business process may be well established or
difficult to change. Allow time in the project to fully understand where business processes need to be redesigned
• Technology & Data The JDA Intactix suite is highly configurable. Take time to document future
state business processes in detail and determine those areas where a tailored interfaces & workflow are required.
Identify data gaps early and develop a plan to gather. Lack of required data to support business processes will impede progress.
• People Identifying the right talent and ensuring they are properly trained is critical to
success. Throughout our roadmap, education and certification was necessary for the
team. This is an ongoing area of development as we continue or journey.
Thank you!
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