letting go
Post on 18-Sep-2014
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http://www.flickr.com/photos/basheertome/5557362895
on design in a time of disruption
Letting go...
http://creativecommons.org/licenses/by/2.0
http://www.flickr.com/photos/ghewgill/5046616680
been on a quest for perfection + control...for much of human history, we have
napoleon bonaparte
started with this...much of it
http://www.flickr.com/photos/purdman1/2875431305
movable lead type
http://www.flickr.com/photos/jmwk/3517373312
gutenberg parenthesis
there were as many as 10-12 million"printed his bible...less than 50 years laterin all of Europe before Gutenberg“...there were perhaps 30,000 books
“Gutenberg’s Legacy”, University of Texas
http://www.flickr.com/photos/humblog/4522388767
nothing short of revolutionarythe knock-on effects were
standardisation of spelling
spread of knowledge in local
languages
development of formal grammar
wider access to knowledge for women and the poor
fewer books printed in Latin
democratisation of knowledge v.1
http://www.flickr.com/photos/whiteafrican/2938685296
might be a finite thing...also led us to believe that knowledge
store, and constrain knowledge,but our ability to capture,
http://www.flickr.com/photos/smithsonian/4127624763
"the truth" about all sorts of things...long enough, we could discover
...that if we experimented
http://www.flickr.com/photos/bigbirdz/4507266406
to do just about everything......and "the best way"
iso certified
http://www.google.com/patents
claimed them as our own...we protected ideas, and
google patents
http://www.flickr.com/photos/siliconbeachtraining/3925458997
duplicate what we'd learned...we created processes, enabling us to
six sigma
design thinking
http://www.flickr.com/photos/fungleo/4771589650
globalisation further amplified this...industrialisation, automation and
chongqing china
http://www.flickr.com/photos/scobleizer/3009516045
something you can scale it...once you can duplicate
http://www.flickr.com/photos/daverugby83/4478007023
you can make money...and if you can scale it,
http://www.flickr.com/photos/chadmagiera/265752353
much of this is starting to unravel...thanks to the Internet,
bruce mau massive change
http://www.flickr.com/photos/jurvetson/5129303018
important than that of any the network are now more
but the knowledge + power in...scale is still important,
one group or individual...
http://www.flickr.com/photos/28misguidedsouls/5522310921
spreading messages and ideas...social networks act as "amplifiers"
http://www.flickr.com/photos/ricardoalvarez/229045487
and it's likely to grow...let a product, or idea loose online,
crazy frog
http://www.flickr.com/photos/ricardoalvarez/229046257
they self-replicate and evolve...but ideas don't just grow,
the annoying thing
http://www.flickr.com/photos/eneas/3479302322
is normally associated with viruses...often at a pace and intensity that
swine flu mexico
http://www.flickr.com/photos/ricephotos/2679758872
the network sets in... once the power of
it's impossible to contain ideasand while viruses can be contained,
this is actually bacteria...
http://www.flickr.com/photos/altemark/39593706
http://www.flickr.com/photos/misbehave/2352753067
have only amplified this
portable, always on,
always connected devices
http://www.flickr.com/photos/nebraskasc/3659328702
you have the perfect storm...combine all these things and
http://www.flickr.com/photos/randysonofrobert/311744213
feedback loop...an endless, often over-connected
http://www.flickr.com/photos/yghelloworld/4965465016
ideas to greatness...propelling unexpected
angry birds
http://www.youtube.com/watch?v=7IcVyvg2Qlo
enabling new voices...
it gets better
http://www.flickr.com/photos/ahmadhammoudphotography/5410375058
...accelerating change
egyptian revolution
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on a global scale...or causing chaos
market crash 2011
economic crisis 2008
http://www.flickr.com/photos/jmv/3371886
create entirely new situations..."converging and influencing each other toat us faster or with less predictability; they are"events, threats and opportunities aren't just coming
require unprecedented degrees of creativity""...these first-of-their-kind developments
Capitalising on Complexity - 2010 IBM CEO Study
http://www.flickr.com/photos/z_wenjie/5602616401
with some decidedly unique challenges...designers, (or anyone who makes products)
this new environment presents engineers,
nathan road hong kong
http://www.flickr.com/photos/jenny-pics/5661879987
the balance of power is shifting...
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program our consumption is becoming“The idea that someone can
obsolete, and fast.” - Seth Godin“The extraordinary revolution of media choice”
http://www.flickr.com/photos/arenamontanus/3496433929
to interact with our creations we can no longer expect customers
in a linear, exclusive, orpredictable manner...
http://www.flickr.com/photos/ncanup/3526550845
to create experiences for them...users no longer have to wait for us
http://www.flickr.com/photos/jessehull/163703252
if something doesn't suit them...
http://www.flickr.com/photos/24763767@N03/3907937027
...they can change it
kindle teleprompter
http://www.flickr.com/photos/johanl/4818276266
...they can improve it
readability
instapaper
@killdozer
that has now been renderedwork with Instapaper, and stuff"The world is split into websites that
irrelevant to me.”
http://www.flickr.com/photos/bramus/5222185714
...enhance it
http://twitter.com/#!/joindiaspora
...even compete with it
Shopping mall app store
Curation & tech support
Social discovery
Serendipity...(and fun!)
http://www.flickr.com/photos/faircompanies/4955025544
be able to go much further...very soon, they will
3D printing
makerbot thing-o-matic
http://www.flickr.com/photos/salty_soul/4737350118
necessarily a bad thing...this is not
http://www.flickr.com/photos/tiseb/13541804
people don't necessarily want the perfect product..."counterintuitive but there is growing evidence thatincomplete, and possibly even substandard seems"Issuing your customers with something that is rough,
http://www.flickr.com/photos/emerson12/2682480262
around the edges that they can adapt or improve.""...they prefer to deal with something ragged
Loose, Martin Thomas
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behave in a generally homogenous way... we've also tended to presume users
in our quest to create perfection,
caricature
personas
scenarios
http://www.flickr.com/photos/pagedooley/3832910201
far from the truth...this is increasingly
complex vs. complicated
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of a product into society...of 50 million to mark the "penetration"
marketers often use an audience
http://www.flickr.com/photos/tigerzombie/5173624489
(which was usually a good thing)historically, market penetration took time,
traffic 1963
http://www.flickr.com/photos/highwaysagency/4542411761
of how a product might fit into our lives...development of social norms and an understanding
with time came stronger mental models,
traffic 2011
http://www.flickr.com/photos/anachronism_uk/853247355
those embarrassing mistakes...time also enabled us to work out
sinclair c5
http://www.flickr.com/photos/vvvracer/4436798901
time is now a luxury...for better or worse
http://www.flickr.com/photos/vvvracer/4436798901
stability
creation of new infrastructural
technology followed by
rapiddisruption
years
S curve - stable over decades
stability
Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison
as coined by John Seely Brown
...the big shift
http://www.flickr.com/photos/vvvracer/4436798901
stability
creation of new infrastructural
technology followed by
rapiddisruption
years years
S curve - stable over decades the present (and likely future)
many new infrastructural technologies
frequent disruption
smaller periods of stability
stability
Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison
as coined by John Seely Brown
...the big shift
http://www.flickr.com/photos/houseofsims/5510707992
a market penetration of 50 million...it took radio 40 years to reach
Source: ReWired, Larry D. Rosen
http://www.flickr.com/photos/sarahreido/4566354684
10 years to 'adapt' to television...by comparison, we had only
Source: ReWired, Larry D. Rosen
while the iPod took only 5 years...iconic
Source: ReWired, Larry D. Rosen
http://www.youtube.com/watch?v=HPPj6viIBmU
less than 6 months...and YouTube,
Source: ReWired, Larry D. Rosen
star wars kid
http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html
in less than half this time...Google+ may reach that milestone
Google + in fact reached this milestone in about 3 months... to the tune of 2million new users a day!
http://www.flickr.com/photos/wwworks/3156948184
at a pace that was once unheard of...technology adoption is creating 'generation gaps'
researchers are discovering that our rapid
http://www.flickr.com/photos/tocaboca/5523598823
Lee Rainie, Pew Research Center, Internet and American Life Project
experiences with technology."are having completely different"People two, three or four years apart
http://www.flickr.com/photos/57123627@N04/5818687047
...but this is different.tastes than our siblings
we've always had different
http://www.flickr.com/photos/rafaelrobles/4791344184
She was holding my Kindle e-reader."recently with two words: "Daddy's book."
"My 2-year-old daughter surprised me
The Children of Cyberspace: Old Fogies by Their 20s, NY Times
http://www.flickr.com/photos/smaedli/5953114412/
limited to our children...these changes are not
- @araland looked for the search box.""I just opened my Moleskine
http://en.wikipedia.org/wiki/Blind_men_and_an_elephant
really had it easy...and those blind men with that elephant
add to this the global nature of the Internet,
information deficit
different perspectives
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in a slightly different way...and engaging with products
each of us experiencing, understanding
interpretations
http://www.flickr.com/photos/sparker/460227098
interdependent systems of experience...designing multi-layered and tightly
while companies such as Apple are successfullystill
apple store
http://www.flickr.com/photos/cdharrison/2407640646
most touch points and interactions...their ability to control and contain
their success relies in great part on
magic kingdom
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have this luxury...most products will not
android china
rubber ducks lost at sea
http://www.flickr.com/photos/tim_and_selena/5051157647/
be the first to fail...orchestrated products may in fact
today the most perfectly
OLPC
design by committee
mental models
http://www.flickr.com/photos/magnus_d/3162046451
nespresso coffee
for each layer of experience
there will be trade-offs
in complexity
actors in the ecosystem...and an increasing reliance on other
http://www.flickr.com/photos/flavouz/3137171590
recycle nespresso capsules
george clooney nespresso
nespresso vs
cost of aluminium
fair trade ethics
http://www.flickr.com/photos/zyphbear/446780548
that have become all too commonto the abrupt changes in environment...reducing a product's ability to react
fuel costs
union UPS handbook
carbon costs
volcano UPS delivery
http://www.flickr.com/photos/22179048@N05/5211091279
in fact be the simplest–or most flexible...the most successful products mayin an increasingly complex world,
bodum
french press
bialetti
http://www.flickr.com/photos/tocaboca/5523734441
experiences they create for themselves...meaning and enrich their lives, through
enabling pathways for users to find
toca boca
http://www.flickr.com/photos/hodac/2243470147
stop short of fully defining the experience.""the best designs will set the stage, but
Adam Silver, Frog Design
cardboard box play
http://www.guardian.co.uk/open-platform
they were originally intended for...beyond the device, context or technologythe most valued products will be designed to live
newspaper publishing
print media process
http://www.flickr.com/photos/dalbera/3151369718
with no primary context at all...they may even be designed
http://www.flickr.com/photos/carbonnyc/466394182
should not absolve us of responsibility...but letting go of 'experience' as we once knew it
domino falling
http://www.flickr.com/photos/seier/2455551478
responsibility than ever before...in fact, as designers we now have more
and developers
Video Games and the Human Condition, Jonathan Blow
with every product we create."to the number of people we may affect
"A responsibility that is directly proportional
http://www.flickr.com/photos/peterkaminski/181721075
to consider the implications of our work...our lives, the more important it will be for us
the more technology weave their way throughand the Internet
segway
http://www.flickr.com/photos/jaykayess/4294959440
Douglas Rushkoff
–a design for our collective future.""We are creating a blueprint together
http://www.flickr.com/photos/ghewgill/5046616680
script and API becomes a part of that future...each meme, pattern, metaphor, gesture,
minority report interface
natural ui
twitter URLs
http://www.flickr.com/photos/ghewgill/5046616680
Marshall McLuhan
thereafter our tools shape us.""We shape our tools and
http://www.flickr.com/photos/clickflashphotos/3393880262
wish to create?...what future do we
http://www.flickr.com/photos/stickwithjosh/5288115744
we do will have an impact...there's no guarantee that the work
http://www.flickr.com/photos/carbonnyc/3543419506
that it may...but there's the very real risk
http://www.flickr.com/photos/brostad/3547607847
Albert Einstein
is not to stop questioning."hope for tomorrow. The important thing"Learn from yesterday, live for today,
http://www.flickr.com/photos/tinou/453593446
hello@yiibu.com thank you
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many thanks to the amazing photographers on
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