let me tell you a tale: the magic in everyday storytelling

The universe is made of Stories, not atoms.

~ Muriel Rukeyser ~

Let me tell you a tale The magic in everyday storytelling

Once upon a time...

http://www.youtube.com/watch?v=nnsSUqgkDwU

http://www.youtube.com/watch?v=gK9joE36SBI

We are all storytellers.

We are all storytellers.

We are all storytellers.

We are all storytellers.

Yet something has happened.

Stories are no longer considered valid method of business communication.

Data alone does not motivate people to act.

Humans are motivated by stories.

Stories are no longer considered valid.

Prove why storytelling works.

Show how you can craft a story.

Explore practical storytelling examples.

A little bit about me.

Let me tell your love story

Let me bring your stories to life

So, how does storytelling work.

http://www.youtube.com/watch?v=wp8ebj_yRI4

We are 15-22 times more likely to remember a story

than a bulleted list.

Cortisol Focuses our attention

Oxytocin Enhances care, empathy

and connection

How do you craft a great story?

The retelling of a moment in time explaining how and why life changes

that inspires your audience to think.

Robert Mckee Screenwriting Legend

The Beginning

Once upon a time…

Set the Scene

The Middle  

But one day…

Identify the roadblock , catalyst or point of

tension

The End

And they lived happily ever after...

Show what happened or changed

How can I tell great stories that solve my biggest business problems?

Tell stories through...

Twitter Instagram

Facebook

Mentoring

Performance Coaching

In reports and meetings

Elevator pitches

Case Studies on your website

LinkedIn Profiles

Seminars

In conclusion.

The end.

www.thestorytellingtree.com.au