learning from the mob. growth and customer happiness — shadi patterson

Learning from the MobGrowth and Customer Happiness

Привет!I’m Shadi

Digital Nomad, UK, Growth n’ Data SaaS | eCommerce | Apps

Rainmakers.io & @shadalabad

“In the casino, the cardinal rule is to keep them playing and keep them

coming back. The longer they play, the more they lose. In the end, we

get it all.

What do these have in common?

GrowthThe rate at which you grow. Whether that be based on user base, employees or revenue.

Customer HappinessThe be all and end all. The most important part to any business’s, especially a startup’s, Growth Strategy. Making sure your Customer’s succeed.

The Mafia60’s through to the 80’s ran Las Vegas and it’s casinos. The pioneers of what we know today as Growth Strategy and AARRR.

Why Customer Happiness?

◉ Everyone is doing it wrong◉ Completely neglected◉ Most room for improvement◉ Will lead to those core users, adopters

Imagine

THE COMP

Comp Tiers

Free Value (Opt-in)

Free Drinks

Time using the service

Free Meal

Extended time or spending

Full RFD

Tier 1It’s the thing one can create once. This is your ‘foot in the door’, getting that email address, getting them into the demo, creating that lead.

THE TWO MOST IMPORTANT STEPS

Tier 2The ‘AHA’ moment. They’re never left alone. Value is provided to it’s fullest.

Be like Buffer

Work it outThe Comp is a Long Run calculation

1. CPA (Cost per Acquisition)

2. LTV (Life time Value)

3. Cost of our services (Server

time, employee hourly)

4. TC (Comp Cost, the Total cost of

the Comp)

Total Cost (TC) = CPA + Cost of service

Profitable cost of comp is when (LTV - TC - expected cost of comp) is above 0.

Always get FeedbackBe Personable Build momentum

LET’S REVIEW SOME CONCEPTS

THANKS!Any questions?

You can find me at@shadalabad / shad@rainmakers.io