launching your service into the french market

Launching your service into the French Market

Advice for startups wanting to conquer the Eiffel Tower

Cédric GiorgiMarketing Director @ Goojet

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Web & Mobile Usage in France

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35,34 million

Internet users

(Feb. 10)

31,76 million have broadband

Internet (Jan. 10)

Source: Mediametrie, Fevad, Comscore

24 millione-commerce

users (Dec. 09)

47 million have a mobile Phone

(Dec. 09)

47 million have a mobile Phone

(Dec. 09)

Most visited websites

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Source: Mediametrie, March 2010

Main Requests on Google in 2009

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Major E-Commerce Websites

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Source: Mediametrie, March 2010

Money, Money, Money

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25 billion euros spent

online in France in 2009

(Fevad)

1,17 billion euros in online

Advertising in 2009 (UDA)

Social Media in France • Facebook: 17 million accounts

• Twitter: hundreds of thousands

• Linkedin: 1+ million profiles

• Viadeo: 3 million profiles

• Skyblog: 30 millions Blogs

• Overblog: 10 million UV

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Sources: brand websites or newspaper articles

Mobile in France• 47 million Subscribers

• Operators: 40% Orange, 31% SFR, 18% Bouygues Telecom, 11% MVNO

• More than 2 million iPhone users

• 13,5 million mobile web users

• 5,5 million mobile social networks users

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Source: Comscore

Major Tech Blogs

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Major Mobile Blogs

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French way of thinking• Latin Cartesian– French want to understand (Cartesian)– French prefer Inspiration to Procedure (latin

• Justice and Rights• Why we can? vs Yes we can• Work is a mean, not an end.• French are epicurean• French love talking

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Business in France• Strong Labour Law in France• 35hour-week is not for everyone.• Few deals between large corporations and startupsBUT• Entrepreneur is a French word!• Subtantial tax incentives and gov grants for

innovative young companies (CIR, Oseo, Tepa Law)• French are not xenophobic in Business• Paris-Centric

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Check-List for a launch• Start early• Do a French version• Adapt your product• Check local competitors or partners (lots of web

startups in France)• Come to France• Meet influencers (Entrepreneurs, Bloggers,

Journalists etc.)• Hire a local team• Learn cheese and wine names ;)

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Why do you have to launch in France?• Europe without France is not Europe.• French love Anglo-saxon innovation• Strong Technical infrastructure

(Internet/Mobile)• Really good developers• It’s a big market

Because we need more strong European startups!

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In the end

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Contact

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Cédric Giorgicedric@goojet.comTwitter : @cgiorgiGoojet : cedrichttp://www.goojet.com

Picture Credits• Eiffel Tower: http://www.flickr.com/photos/marcobellucci/3308414653/• Percentage: http://www.flickr.com/photos/17025281@N00/2402015792/• Gold: http://www.daily-bourse.fr/images/• Cliché: http://www.flickr.com/photos/syel/1137450027/• Flag :TF1

• Followers on Twitter• Elaia Partners, Orkos Capital• Guillaume Decugis, Marc Rougier and Thomas Nicholls• Vincent Ducrey

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Thanks for the help