"launching a new country: lessons learned & mistakes to avoid!" by dion mckenzie, uk...
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LAUNCHING A NEW COUNTRY: LESSONS LEARNED & MISTAKES TO AVOID!
BY DION MCKENZIE
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TheFamily
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LAUNCHING A NEW COUNTRY: LESSONS LEARNED & MISTAKES TO AVOID!
DION MCKENZIEUK COUNTRY MANAGER
@DIONMCK
Overview
1. Weebly - our expansion into Europe2. Identify your launch markets3. The mechanics of international 4. Why, when and who
About
Founded in San Francisco
Online platform for website creation and commerce
38 million users
2015 was a busy year
Carbon European Launch
1. Identify your launch markets
LaunchingGoing global
Country selectionActive UsersFurther expansion
$480b
$600b$640b
$42b
$66b
Source: eMarketer October 2014
E-commerce Sales 2016,
by region (projected)
LaunchingGoing global
Country selectionActive UsersFurther expansion
Mobile usage eCommerce spending
Publish rate
LaunchingGoing global
Country selectionActive UsersFurther expansion
2. The mechanics of International
If your customers don’t understand you, they won’t buy from you
Marty Homlish, Former CMO
“
The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
Whistle & Bango / Ania & Rosie Douksnow / David & Paul Cmyparis / Hélène & Larissa
UK UK FRANCE
The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
1. Can you get paid2. Is it native to your users3. Does it scale with you
The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
Checkout flow Multi-platformEncourage payments
The mechanics of Internationalnuts and bolts
TranslationMarketingFurther expansionLegal setup
3. Why, when and who
QUESTIONS?
10 TIPS FOR A KICK-ASS PITCH! BY ANNABELLE ROBERTS FEBRUARY 26TH - 12:30PM
REGISTRATION VIA MEETUP.COM
NEXT EVENT
SEE YOU SOON!
LOVE.
THEFAMILY.CO___
___
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