last 100 yards of mobility: the future of mobile, retail and consumer satisfaction

The Last 100 Yards of Mobility: The Future of Mobile, Retail and Consumer Satisfaction

Today: Hyper Local

Advertising

JiWire

Moasis

PlaceIQ

Verve Mobile

Retailigence

OEM Services

Geoloqi

Xtify

New In Store Services

Find out of stock item in another branch

In-App Purchases Connect with Inventory Showrooming on Steroids

Products in store or another nearby retailer

Instant price matching against online & offline retailers

New In Store Services • Capture of market research data

• Promotions for select products

• Mobile POS

• Offers consumers rewards as incentives to find products

• Private and instant sales for mobile app users

• Instant customer service

Analytics Big investment being made in store analytics

• Quri

• RetailNext

• Viewsy

• Walkbase

• FiveStars

• EuclidAnalytics

• iInside

• Iviutech

• Placed

• Prism Skylabs

Loyalty & Rewards A number of companies cropping up in this space

• LevelUp

• Margeta

• Shopkick

• Shoptext

• Swirl

• Belly

• Clutch

• KaChing!

Navigation and Maps

In store mapping/navigation via Google Maps/GPS, etc.

Starts with sections of stores - in place today

• Aisle 411

• Point Inside

• Indoo.rs

• Indoor Atlas

• Insiteo

• Lighthouse Signal

• Micello

• Navizon

Early Technologies Access to a niche group of consumers: early adopters of mobile technologies

• Scanning of barcodes on product packaging

• NFC applications- Near Field Communication

• Bluetooth

Location Tech iBeacon and other location technologies

• Could kill cash register and NFC

• DecaWave: chip ID’s location within 10 centimeters

• Estimote: BLE sensors

IoT and Sensors

Internet of Things

• Next Generation sensors

• Lightweight

• Needing no batteries

• Powered by capturing radio signals

Shopping

Smart shopping lists

• Enriched by behavioral overlay (Amazon like)

• Combined with maps=efficient navigation

Bottom Line Win-Win for consumers and retailers

Less friction in shopping trip (easier navigation, save money & time)

Attract more customers, higher basket $$ potential

David L. Smith smith@mediasmith.com Twitter: mediadls