lara storm, growing potential: microfinance-plus approaches to cultivating the new generation of...

• Today’s global youth population is largest in history of world.

• 1.5 billion people between 12 and 24.

• 1.3 billion of them live in developing countries.

• Youth comprise more than 50% of the population in some developing countries.

Why Youth? Why Now?

• 620 million unemployed youth (15-24)

• Adult -Youth Unemployment Globally - 1:2.8

• North Africa – 3.8

• SE Asia/Pacific – 5.0

Global Youth Unemployment

Designing YFS: How are youth-inclusive financial services unique?

Complementary non-financial services

Slight modifications to terms and conditions

Delivery channels and marketing techniques

• Young people are economically active

• Young people need savings

• Young people borrow money

• Existing youth clients demand more personalized services

• Young people need to learn while they are young

• Young people are an investment

Socio-Economic Case for Serving Youth

Business Case for Serving Youth

•Building brand identity

•Increasing client satisfaction/retention

•Cross- selling

•Corporate Social Responsibility (CSR)

•Not ceding market share to competitors

• More youth-friendly banking policy and regulation

• Increased funding and advocacy for product experimentation

• More research on what works

The Way Forward

The last word from the clients…