lake wobegon effect of lead scoring
Post on 17-Nov-2014
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Lake Wobegon Effect
of Lead Scoring
ILLUSORY SUPERIORITY
Examples: Drivers
Examples: – Drivers – CEOs
Examples: Drivers CEOs
Lead Scoring
An unlikely high number of leads
It’s impossible to tell which leads are actually qualified
1. Pass the leads to Sales
Two choices:
2. Attempt to find
the quality leads
What should you really do?
Discover Similarities
Find out the Sales Team’s definition of an ideal lead
What You Should Really Do
• Look at your past customers and discover similarities.
• Build a better lead scoring model. • Maintain lead scoring model to make
sure it continues delivering qualified leads.
REMEMBER
You must always keep your lead scoring model updated and relevant
Learn more: Get our Lead Scoring
Compass
beachheadmarketing.com/leadscoring
You’ll learn:• Why lead scoring matters• When to implement lead scoring • How lead scoring will benefit your company
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