kyle usher - engaging young people online - #commeng13
Post on 09-Dec-2014
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Kyle UsherDigital Development Manager
ENGAGING YOUNG PEOPLE ONLINE
kyleu@youngscot.org@kyle_usher
OUR MISSION…
PROVIDE YOUNG PEOPLE, AGED 11 - 26, WITH A COMBINATION OF INFORMATION, IDEAS AND OPPORTUNITIES TO HELP THEM GET THE MOST OUT OF THEIR LIVES
Relevant
HOW TO BE RELEVANT…
TOOLS FOR RELEVANCE:
• TRENDS
• MONITORING
• COMMUNICATION
GOOGLE TRENDS
MONITORING: TWEETDECK
MONITORING: HOOTSUITE
FEEDBACK...
FEEDBACK...
FEEDBACK: DIGITAL SURVEY
BEING RELEVANT…
RELEVANT CONTENT
RELEVANT PLATFORMS
RELEVANT VOICE
VISUAL LANGUAGE
RELEVANT CONTENT...
BEING RELEVANT…
RELEVANT CONTENT
RELEVANT PLATFORMS
RELEVANT VOICE
VISUAL LANGUAGE
CASE STUDY - EXAM CAMPAIGNS…
REVISION CAMPAIGN:SUPPORT BEFORE, DURING AND AFTER EXAMS.
RESULTS CAMPAIGN:FOLLOW UP CAMPAIGN AROUND EXAM RESULTS AND NEXT STEPS
REALITY CHECK - RESEARCH
E-NEWSLETTER & LANDING PAGE
REVISION CAMPAIGN: ONLINE CONTENT
SOCIAL AND SHARABLE CONTENT
SOCIAL AND SHARABLE CONTENT
FEEDBACK LOOP...
RESULTS CAMPAIGN: PARTNERSHIPS...
SDS – MY WOW• HELPLINE• INFORMATION
SQA• CERTIFICATES• RESITS
YOUNG SCOT• EMOTIONAL SUPPORT…• SOFT SKILLS• SIGNPOSTING
RESULTS CAMPAIGN: THE BUILD UP...
RESULTS DAY: TWITTER
LESSONS LEARNED…
SPEAK UP WHEN YOU NEED TO
MAKE IT SIMPLE
MAKE IT EASY TO SHARE
YOU MIGHT NOT BE THE BEST PERSON TO SAY IT – FIND WHO IS
FINAL THOUGHTS…
MASSIVE OPPORTUNITY..
BIG CHALLENGE…
Kyle UsherDigital Development Manager
ENGAGING YOUNG PEOPLE ONLINE
kyleu@youngscot.org@kyle_usher
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