kpn international presentation, the consumer shows innovation!

Vincent Everts

Business 2.0Trends

Who isVincent Everts?

InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA

Healthcareinnovation eventInnovation in Government

Video blogger

Talk to Me!Informal interviewswith interestingpeoplefrom politiciansto starting enterpreneurs

Study trip China 2008Visting Tudou; an online video site bigger than YouTube

Strong opinions

7

Web1.0

7

Broadband internetNetherlands leading in EuropeNetherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

Weekly surf time

0 uur

2.5 uur

5.0 uur

7.5 uur

10.0 uur

13-34 yrs 35-49 yrs 50+ Heavy users

4,3M

28% Media mix

Total

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 26 min

Magazines: 4% 18 min

How do we spend our time?

TV RadioInternet NewspapersMagazines

Mobile: 5,7 mld (15 mln)

Telephone: 2,7 mld (6,7 mln)

Newspapers: 1,5 mld (4.5 mln)

TV (cable): 1,4 mld (6,7 mln)

Broadband: 1 mld (2,5 mln)

Books: 1,3 mld

Advertisments: 4,5 mld.

Media and communicatie spending

Per household:

! 250 broadband

! 384 phone

! 180 TV

! 200 newspaper

Per person:

! 384 mobile

! 30 books

Time spent vsad income

Time online: 1,5 hrs person/per dayOnline ads 400 million per yearAd income: ! 0,07

TV time: 3 hours per dayTotal ad income $200 million (public channels) + $600 million (commercial channels)Ad income: ! 0,06

Read time newspapers: 26 min/dayNewspapers 750 million in adsAd income: ! 0,50

Reading time magazines: 18 min/dayAd income: ! 0,70

Source: Trendbox Internet Monitor

Age

dis

trib

ution

Online sales NL

2007: 4 miljard euro

2006: 2,8 miljard euro

+25%bron: thuiswinkel.org

2008: 5 miljard euro

Base: Net users

Source: Forrester’s Consumer Technology Adoption Study

More than 66% of theinternet users are multi taskers

“What do you do while you are on the internet”

11Base: EU-5 Net users

Source: Forrester’s Consumer Technology Adoption Study

Age

Listening to music/radioTV is onOn the phoneEatingGamingFriends visitingReading

“What do you do while you are on the internet?”

Teenagers are multi taskers

12

IMPACT ON BUSINESS

DELL Case

17

Save!

Now Sponsor

Consument AdviseurWebsite

Real estate marketin The Netherlands

Selling a house in The Netherlands

21

News

Top 10 Dutch

news sites:

1. Nu.nl

2. Telegraaf.nl

3. Ad.nl

4. Teletekst

5. Elsevier

6. Zoomin

7. Google Nieuws

8. Volkskrant.nl

9. Nrc.nl

10. MSN

kindle

Kan de Amazon Kindle meer dan550 jaar aan drukkunst verslaan?

kindle

Ebooks Irex en Amazon

36

Web 2.0beta

• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Hyves

WEB 2.0

Blogs demografie

Bron: Technorati 2008

Weblogs

Try for free

Or paid & professional

RSS

34

Track and trace people

Track and trace companies

Video in business

35

15-02-07 ROOS - Regionale TV in 2010 35

0

75

150

225

300

jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008

mill

ion u

niq

ue

visi

tors

per

month

april 2005First video

july 2006

Daily more than

100 million

videos watched

65.000 added

march 2007

Viacom sues YouTube

for $1 billion due to

copyright infringmentoctober 2006

Google buys

YouTube for

$1,65 billion

juni 2007

YouTube launces

Dutch version

now:

Every minute 8

hours of video

is added

YouTube growth

Brand promotion

Brand and consumers

How to

Try it!

Make video’s and use them on Youtube, Vimeo, Blip.tv or your own video site

Cloud computing

New ICT services

Just sign-up!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationRevision controle

and compare

Wordprocessing 2.0!

Fast Easy, Safe, Secure

Own your servers?

Office 14 in 2009-2010

Basecampproject management

DashboardMilestonesTo do lijstenCommunicatieBestand uitwisselingGoedkoop!

www.basecamphq.com

CRM oplossingen

88

Internet goes mobile

My next phone

iPhone

Bold

Communicatie 2.0

50% uses MSN

37.500%

50.625%

63.750%

76.875%

90.000%

<20 20-35 35-49

40.00%

50.00%

90.00%Gebruik MSN per leeftijdsgroep

Office Communicator 2007

Lotus Same Time

Phone 2.0

80

Outsourcing...

Elections 2.0

Elections 2.0

Obama Girl

Elections 2.0

Social Networking

111

Innovate at 3 different

• One M2 around you

• Within your organisation

• With the outside world

112

Vincent Everts

www.vincente.nl

www.interimic.com

vincent@everts.net

www.twitter.com/vincente