konverteringsoptimering 3 af 5 - sas' verden - aktivering af website-besøgende
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Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
AKTIVERING AF WEBSITE-BESØGENDE MED
KONVERTERINGSOPTIMERING
Christina Høimark, Customer Intelligence
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
MARKETING
I DAG INGEN KONSISTENS UDEN KONSISTENS I DATA
Customer Login:
MB336789
Apple ID:
Nullenalle@gmail.com
Mobile:
+45 51387932Twitter ID:
H_imark
Phone Line:
+ 45 70282932
Facebook Token:
AAACNg1ulZCUYBAHEZCxbJTSO…
Skype ID:
NulleNalle
E-mail:
Christina.hoeimark@gmail.com
E-mail:
Christina.hoeimark@sas.com
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS VERDEN
SAS® DIGITAL INTELLIGENCE
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DIGITAL
INTELLIGENCESAS CUSTOMER INTELLIGENCE VISION
Provide an intuitive way for marketers to deliver the best
decision for every interaction
- in an agile marketing, omni-channel world.
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DIGITAL
INTELLIGENCE3 STEPS TIL KONVERTERING AF DIGITAL ADFÆRD
Digital Data Collection Test & Maximize
Opportunities
In-Depth Analysis
31 2
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SAS® DIGITAL INTELLIGENCE – HOW TO?
Christina Høimark, Customer Intelligence
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Tags is put on customer website to catch data
Page TitleFull URL
Meta Data Tags
Client Information
Referrer
Page Content
*Only if explicitly configured
SAS® DIGITAL INTELLIGENCE
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Field Interaction
Link Clicked
Form Submit
• Value
• Form ID and Name
• Field ID and Name
• Number of changes
• Value
• Form ID and Name
• Field ID and Name
SAS® DIGITAL INTELLIGENCE
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DATABEHANDLING SAS® DIGITAL INTELLIGENCE
Rå data Normaliseret
Data
Data på kundeprofil
niveau
2 31
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NORMALISERET
DATAHØJ DATA KVALITET
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS® DIGITAL INTELLIGENCE
IT - LEVERENCE
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Download Data
Integration
Maintain Rules
CLOUD OFFERING SAS® DIGITAL INTELLIGENCE IN THE CLOUD
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OPPORTUNITIES SAS®CI SUITE
Omni-channelPerspektive
Pricing OptimizationLoyal Customers
Demand Forecasting
Relevant Promotions& Triggers
Marketing optimization
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VISUALISATION SAS® VISUAL ANALYTICS
SAS Add`in for Microsoft Office
SAS Mobile Clients
SAS Web ClientsSAS Analytics
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ADVANCED
ANALYSISEXPLORE DATA IN DIFFERENT WAYS – GET MORE INSIGHTS
Forecasting Decision Trees
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
ADVANCED
ANALYSISTHERE IS MORE THAN ONE PATH TO PURCHASE
Analyze Campaign
Effectiveness
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