knowledge is power - why is knowledge management critical to any company

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Knowledge is power. in our information age, knowledge caption and spreading within organization is a critical competitive advantage. Proper knowledge management allows a company to better understand its market, products, competition and own company through the eyes of its employees.

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Knowledge is power, capture it!

yvesalain@schwaar.bizwww.liinkedin.com/in/yschwaarwww.twitter.com/yschwaar

Competing in the information age

Knowledgetour Zürich01.10.2013

Information =

Knowledge=

Power

Information overflow kills (even your laptop)

Data: Facts

Information:Knowledge communicated or received

concerning a particular fact or circumstance

Knowledge: Our personal map/understanding of

the World

Data repositories

Markets Competition

Company Clients & prospects

Structured data √

Unstructured data ?

Digitalization enables disintermediation

Technology = commodity

Anything can be produced

We live in a global village

We live in a knowledge society

Knowledge is power

Knowledge is your competitive advantage

Knowledge / information

SILOS

Information retention

Resistance

Overload

Which language?

Taxonomy

Semantics

Information architecture

Knowledge sharing is easy!

• Platforms

• practice

• content

Break the enterprise silos

Corporate IntranetEnterprise wide search

DMSWiki

Social Network

Make people express

themselves

Share their knowledge

Information sources

Knowledge is power – capture it!

Wrap-up

- Document management systems- Enterprise social networks- Project spaces - Define objectives, manage / moderate the

platforms- No information cemetery

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