knology website solutions confidential and sensitive1

Knology Website Solutions

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What can you expect from today? Why Web Services?

For the Customer For me, the sales person

For the customer It’s a business necessity

Unbeatable Value

The Medium of Choice

“I’m busy with my business”

What’s in it for me?

Foot in the door

Future upsell

Future cross sell

New products & services

Web Services are sticky

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Knology Website Solutions!

Knology can offer small businesses everything they need in website solutions – and more!

Domain Names – Online Business Name Website Packages!

Do it yourself - Easy to use applications Sell Products ONLINE! Email: me@mybusiness.com

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About Knology Website Solutions

Knology Website Solutions provides web, email, & application services designed to meet the needs of the small-to-medium sized business market.

Award winning technology platform North American-based operations and technical

support U.S., Canada UK based offices

Help your customers…

Promote their Business! Grow Revenue! Reduce Costs! Build their Brand Image! Communicate with Customers!

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Key Facts about the Web

In 2009, there are 251 million internet users in North American, or 75% of the total population. (internetworldstats.com)

U.S. internet users

spent 14 hours a

week online last year

Who’s online?

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Key Facts about the Web

91% of internet users said they use the web for research purposes (Bizreport.com)

More than 80% of online users shopped online in 2008 (Bizreport.com)

What are they doing online?

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Key Facts: Small Businesses and Websites

On average, small businesses expect to spend over $1,000 per year to host and maintain their website (IDC)

62% of SMBs prefer to build their own website online (IDC)

More than half of website decision makers are increasing spending on websites in 2009 (Forrester)

Website Expectations

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Target Markets

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Your Target Markets

Primary: No online business presence Likely have not previously considered a website or unsure of

the technology.

Secondary: Existing website owners Have a current website but want to create a more professional

or interactive web presence.

Additional: Advanced users / developers Technically-advanced users or developers looking for a reliable

website solution.

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Markets for Knology Website SolutionsCustomers new to the web:

– Don’t think they need one– Think it is expensive to build and maintain– Think it is too complicated– Don’t want to admit they don’t understand the technology

Emphasize the easiness and value, domains, business branded email address and website

– Knology Website Solutions provides everything you need and manages it for you - you just have to create and update your website – and we have easy to use tools for that.

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Markets for Knology Website SolutionsSwitchers Have an online presence today but are looking to switch or are open to

switching.“How is your hosting provider helping your business succeed online?”

Knology Website Solutions: Key Messages Better Customer Support Greater reliability Business focused applications Constantly evolving to meet the demands of business Cost competitive

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Markets for Knology Website SolutionsAdvanced Users Knology Website Solutions offers all the features, technical alliances

and reliability for the most demanding online business. This group is more technically sophisticated so the ease of use

is not as much of a factor to them Looking for the tools at a reasonable price Reliability is important Support is able to respond to this group quickly and

knowledgeably – speak in their “language”

Register Your Domain Name

Online business name

Register Your Domain – Value

Easy and affordable way to advertise Adds credibility and professionalism to your

email address Promotes brand and online identity

“Why advertise for Google when you could advertise for your business?”

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What is Web Hosting?

Hosting is a service that allows your website to be online and makes your site available for others to view on the internet.

Hosting plans include applications: Email Services Web Design Tools Online Selling etc

Website – Value

Provides a way to promote your web presence with customers

Promotes brand and online identity

Open for business to anyone, anywhere anytime !

Design Your Website - Value

Your website will look exactly the way you want it!

The professional look of the templates will add credibility to your business

Promote your business with your brand!

“By adding your images and special touch you can continue to promote the brand of your business on the web!”

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EasySiteWizard Pro

Included in all Hosting packages• Easy-to-use designs• Lots of professional templates

available• Drag and drop functionality• Add your own images• The WYSIWYG (What You See Is

What You Get) design interface requires no HTML experience, so you can create your unique site all on your own

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Announcer Pro

Announcer Pro makes it easy to create compelling email marketing messages for announcements, newsletters, flyers, and promo communications.

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Promote Your Site – Value

Show up on a search engine Promote your business in a fast and affordable way Increase the likelihood of new prospects visiting your site Increase customer loyalty with regular communication Quick and easy way to inform your customers about what is new

in your business

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EasySiteOptimizer

Search Engine Optimization This feature will promote a websites ranking to the net’s

leading search engines Yahoo MSN Google

Sell Online – Value

Receive and process orders at anytime from anywhere in the world!

Be everywhere your customers are! Convenient way to grow business

“You won’t miss an opportunity to make a sale.”

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Sell Online

Customers can order from the website.

Knology offers: Easy Story Maker Pro

Build your own online store osCommerce

Advanced shopping cart for online business Professional templates

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Website Solutions Packages

Knology eSuite Knology eMarket

Knology eMax

Monthly Price $14.99 $19.99 $39.99

Number of Mailboxes

15 25 50

Web Storage 1GB 3GB 6GB

Web Transfer Limit 100GB 200GB 300GB

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Knology eSuite

$ 14.99/month

You can: Create 15 domain-based email accounts

(me@mydomain.com) Build your own website with EasySiteWizard Pro Post pictures with Photo Album Create your own blog with EasyBlogBuilder Pro

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Knology eMarket

$ 19.99/month

You can: Create 25 domain-based email accounts

(me@mydomain.com) Build your own website with EasySiteWizard Pro Stay in touch with customers through online chat with

EasyLiveChat Send 10 email newsletter communications with

Announcer Pro

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Knology eMax

$ 39.99/month

You can: Create 50 domain-based email accounts

(me@mydomain.com) Build your own website with EasySiteWizard Pro Build your own online store with EasyStoreMaker Pro Send 10 email newsletter communications with

Announcer Pro Submit your site to popular search engines with

EasySiteOptimizer

Discount: $25.99 to customers sold in the first 3 months

Different Types of Email Free Email

i.e. AOL, Hotmail, Gmail, ISP mail Loads of SPAM No Support No credibility

Domain Hosted Email i.e. sales@johnspaints.com Greater control of SPAM 24/7 support Advertise your own business

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Email

Email through Knology website solutions offers:

1GB Storage per mailbox Auto responder feature to

notify customers of absence Spam filtering to block

unwanted junk mail Catch Alls – you can direct

multiple emails to a single address

Email – Value

Increase productivity and communication Save time by avoiding 98% of junk mail Promote brand identity me@mybusiness.com Multiple access: Client and Web based

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Email Only Package

5 Email

Monthly Price $7.50

Size of each mailbox 1GB

Webmail

IMAP/Leave mail on server

SPAM Filtering

Calendar/Contacts

3 steps to get online

1. Registering a domain name

2. Choosing a package…with email and online tools to help a small business succeed online.

3. Build your websitewhich is easy with the site building tools included in the website packages.

Knology Website Services can help a small business…

1. Get a domain (www.mybusiness.com) 2. Get a website package 3. Build a website4. Have a website professionally designed5. Communicate with customers6. Promote a business7. Sell products online8. Set up domain-based email addresses

(me@mybusiness.com)9. And more….

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Examples

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Sample Case…Sam’s Pizzeria

With Knology Website Solutions Sam can…. build his own website post his menu online post customer testimonials notify ‘regulars’ of monthly

discount promotions post images of his restaurant and

‘famous’ pizza’s invite customer feedback online submit his site to search engines

Suitable package: Knology eSuite

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Sample Case… Mary & Ellen, Event Planners

With Knology Website Solutions they can… showcase services & past clients create a blog about planning events post pictures of successful events Receive feedback from their past customers Submit their website to search engines Chat live with their customers invite visitors to sign up for their regular

‘planning the perfect event’ newsletter

Suitable package: eMarket

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Sample Case… Anderson Accounting

With Knology Website Solutions they can…

Post the location of their office Introduce their teamPost some background information on the firmList the corporate and personal services they can provide their customersList the type of clients they look forSend out annual tax tip newsletters

Suitable package: eSuite

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Sample Case… Mike’s Sports Shop

With Knology Website Solutions Mike can… showcase his merchandise online accept online credit card orders

– in real-time promote his spring discount sale

to customers post images of his charity marathon promote his site to search engines create a blog for hiking, running, or biking enthusiasts

Suitable Package: eMax

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Key Sales Support Messages

24-hour North American-based technical support

99.9 % up time guarantee Free account set-up Customers can move their existing

website or build a new website with Do it Yourself tools

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Having the Conversation

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Conversation Starters

What is your website address? I don’t have a website? Let me tell you about how a website

can be a real benefit to your business…. Yes? Are you happy with your website? Would you like to do

more online?

Consider how much time and money you spend on brochures or other marketing materials.

A website can be as simple as an online brochure. Web-based brochures can be updated quickly and more cost effective than traditionally printed brochures – and they have a wider reach!

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Handling Objections

You already have a website and you are happy with your current hosting provider.

Customers get a mini-campaign of custom emails that can be sent to 10 customers every month.

You are a small business that does not use email or computers, you don’t need a website.

Everyone is on the internet now and so are your competitors. People expect you to be online. Instead of searching the Yellow Pages, people go to search engines i.e. Google .

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Handling Objections

I’m a local company in business for 30 years, I don’t need a website!

Websites offer credibility Do you have a directory ad? Consumers are researching

online – they expect to find you, can they find you? Update your website at

anytime with easy-to-use, do-it-yourself tools.

You can be online for as little as $ 14.99 / month.

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Handling Objections

You already have a website but you don’t use it. With our easy-to-use website building and marketing tools,

updating your website is quick and easy. Creating and maintaining a website wont feel like a task. Out of date information could lead to lost customers.

I already have a website, but how do I switch over? A welcome letter will be provided (by Hostopia) upon sign up,

that will walk the customer through on transferring their website. The customer will have to call their current hosting provider to cancel after signing up with Knology.

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Identifiers

Customer is currently locked in a contract but is unhappy with their web hosting service. Ask when the contract is over and get their contact information so we can contact them one month before it expires. You can always switch, you own the content.

Customer is not the decision maker.Talk a little about what we do and how we can benefit their business. They can bring it back to the decision maker.

Customer is happy with their existing web hosting provider.Send an email with some information about our services and then they can compare the services they currently have to ours.

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Questions?

Pro 500 Pro 1500 Pro 2500 Pro 5000

Send to 500 recipients/month

Sent to 1500 recipients/month

Send to 2500 recipients/month

Send to 5000 recipients/month

$12.99/month $22.99/month $29.99/month $49.99/month