kmc pres for radio days conference

KMCnot chicken

Removing choke…

paper

Photo

MUSIC

Daily news OR

Daily Newspaper

Radio?

are we audience focused or media focused?

What will today’s 17 year old find engaging in 5 years time?

What will today’s 14 yr old find engaging in 8 years time?

What will today’s 12 yr old find engaging in 10 years time?

Trends that will impact

Radio

From Mediumto carrier of

Mediums

Number of advertisers

Num

ber

of m

edia

con

sum

edMore media, more advertisers, more targeted

price

Can we benefit like on-line businesses

More smaller transactions??

Key Trends

• Radio wont go away, but slower growth (or decline)

• Smaller share of total adspend

• % share of new media revenues will NOT match our share of radio revenues

• No protection, only quality

In the long term…

Our core products will not bring us the growth we need in their present form

Web & mobileare not competitors

to radiobut part of radio 3.0

Its not a website/mobisite

It’s a business!

R e,ven.ue

Shift or growth

Addressable Non-Addressable

OPA 350

non OPA 200

search 250

ad sense/ad networks 20

affiliates 50 600

mobile 300

Total Value 920 850

• People • Skills• Content• Technology• Support• Sales• Commitment

Do I have who I need? Are they a new media person?

Design, video editing, SEO, social media

Where, who, how, how often

What CMS, capabilities, time horizon, mobi

Who answers the queries, what if something breaks

Who will sell, How, How much, radio/on-line bundling

This is expensive and scary, who supports it

New Media Design Process

concept

wireframe

test

communicate

launch

measure

iterate

Usability?

cool tools• Analytics

– Google analytics, quantcast, alexa

• Webmaster tools– Google webmaster tools

• User Behaviour– Crazyegg, Clicktale

• Seo tools– Page-checkers, key word suggestion tools, rank checkers – - http://www.socialseo.com/the-top-15-free-seo-tools.html

• Optimization tools– Yslow– www.websiteoptimization.com/services/analyze/

Planning Required

• Content Plan• Marketing Plan

–On-air–Newsletter plan–SMS’s–SEO plan–SEM plan

Social Media• Twitter• Facebook• Xing• Ning• Myspace• Digg• Delicious• Stumble on

ORM is coming!

Mobile Strategy

• Focus on WAP• Only 20k iPhones in

SA• Why would they use it• SMS is key for now

– 800 000 sms’s per day– Calendar’s– planning

KMCnot chicken

Linked in: http://www.linkedin.com/in/nevohadas Twitter @nevodaBlog: Nevoda.wordpress.comKMC Blog: notchicken.wordpress.com