klout
Post on 15-Jan-2015
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Klout? Adweek Has It
Contact: info@adweek.com
Connect: /Adweek
The Klout Score has become a go-to measure of a brand’s social influence. The Klout Score uses data from social networks and creates the following three sub-measures: True Reach: How many people are influenced by what you createAmplification: How much you influence themNetwork Impact: The influence of your network
The Voice of Media
Adweek
@Adweek
True Reach 117KAmplification 76KNetwork 59K
As Comparison:
As a Klout “Celebrity” Adweek stands as a top-level influencer, creating extensive amounts of content which is shared with a highly- regarded and far-reaching audience.
Source: Klout August 2012
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