keynote: the next generation home digital experience

The Next Generation Home Digital Experience

Albert B. ChuVP Marketing & Alliances

DocTrain East 2008Boston

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A New Paradigm

One Internet

Always Connected

Open for Innovation

2

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Content and service providers

Social networking,ubiquitous connectivity

80’s 90’s 2000’s

Monolithic vendors Consumer-brandeddevice manufacturers

Hardware Device Software and services(Internet)

Personal computing Voice, messaging, gaming

When

EcosystemDrivers

InnovationDrivers

Usage Model

DominantPlatform

WinTel Proprietary OS Open platform

Wired: Ethernet Wireless: WiFi, 2.5-3G

At your desk On your device

Network

Information Is…

3G-4G, Next Generation Networks

Wherever you are

DesktopGeneration

MobileGeneration

ConnectedGeneration

The Connected Generation

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Unleashing the Internet

The New Yorker, July 1993

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1.5 Billion

Internet

Today’s Internet: PC-Centric

*Source: IDC, 2008

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“Beyond PC” Internet Access

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Source: Vodafone, 2008

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Internet

3 Billion Devices (2012)

+

Tomorrow’s Internet: Beyond-PC Devices

*Sources: IDC, 2008; ACCESS analysis

70 Billion Devices (2020)

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Today: PC-Centric Internet Access

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Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008

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Moving to a Mobile Internet

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Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008

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“The mobile internet is the next open computing platform.”

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One Internet

Mobile-Optimized Web Content

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The Always Connected Generation

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Most Popular Mobile Search Terms

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Source: Vodafone UK, 2008

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“User generated content is what’s driving the internet.

13 hours of video are posted on YouTube every minute. It’ll take over 412 years to

watch all the video on YouTube.”

Rich MinerVP Mobile Platforms

Google

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Always Connected: Social Networking

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6 out of world’s 10 most popular websites are social communities

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"This isn't a device, it's a service."-Jeff Bezos, Amazon

Always Connected: Service Platforms

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Connecting Diverse Devices

Digital Living Network AllianceDemo

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“I have always wished that my computer would be as easy to use as my telephone.

My wish has come true. I no longer know how to use my telephone.”

Bjarne StroustrupDeveloper of C++

AT&T Labs

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Mobile Phone Shop in Tokyo

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NTT DoCoMo P905i: 3G Phone (UMTS/HSDPA + GSM)− W open style − Wide VGA (480×854), 3 inch TFT display − 5M pixel high-quality camera− 1seg TV (ISDB-T)− Bluetooth, IrDA, microSD memory card− Contactless IC card (Felica)− Software: Linux and advanced browser− Services: Internet, messaging, music, video telephony, more

More Than Just a Phone

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A Daily Life Tool: At Train Station

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A Daily Life Tool: At Convenience Store

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Software Complexity Doubles Each Year

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“Current economic slowdown will accelerate the requirement for a new breed of open software that has the ability to turn every mobile phone into a ‘smart’ phone.”

Joseph CoughlinDirector, AgeLab

MIT

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Open for Innovation

Open Internet

Open Internet

Open Platform

Open Platform

Open Standards

Open Standards

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Open for Innovation: Widgets

Widget Desktop Screen

Easy access to web-based services and information Support all internet-enabled devices

Digital TV

Car Navigation Mobile Phone

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How Will It Impact You?

One Internet

Always Connected

Open for Innovation

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Thank You