keynote: social recruiting strategies conference - dallas tx usa 2016

Future  Recruits:  Social  Recrui0ng  Trends  To  Heed  

Katrina  Collier  Chief  Searchologist  

28th  July  2016  

Social  Recrui0ng  Trainer  &    Global  Keynote  Speaker  

Since  2009  

@WinningImpress #SRSC

Sub0tles  à  #SRSC  

@WinningImpress #SRSC What  You  Are  Telling  Me…  

@WinningImpress #SRSC 2006  

@WinningImpress #SRSC 2016  

@WinningImpress #SRSC Trend:  Selec0ve  Hearing  

@WinningImpress #SRSC 1,650  

@WinningImpress #SRSC How  The  Job  Hunt  Has  Changed  

@WinningImpress #SRSC The  Power  Has  ShiPed  

@WinningImpress #SRSC Employees  Have  A  Voice  

@WinningImpress #SRSC Silencing  Them  

Doesn’t  Work  

@WinningImpress #SRSC

@WinningImpress #SRSC Why  Did  You  Join  ______?  

@WinningImpress #SRSC “Social”  Recrui0ng  Reality    

@WinningImpress #SRSC

@WinningImpress #SRSC

@WinningImpress #SRSC Broadcas0ng  ≠  Engagement    

@WinningImpress #SRSC Automa0on  ≠  Engagement    

@WinningImpress #SRSC #recruiterfail  

@WinningImpress #SRSC Inspec0on  Is  

2  Way!  

@WinningImpress #SRSC Company  Reviews  

@WinningImpress #SRSC

@WinningImpress #SRSC Company  Social  Media  

http://blog.hubspot.com/marketing/companies-rocking-linkedin-company-pages

@WinningImpress #SRSC Company  Facebook  Posts  

@WinningImpress #SRSC Trend:  Recruiters  Must  Be  Marketers    

Look  Like  Someone  Worth  Talking  To!  

______    __  

@WinningImpress #SRSC Google  Yourself!  

@WinningImpress #SRSC Your  LinkedIn  Flyer  

@WinningImpress #SRSC Twi^er  Ranks  High  On  Google  

@WinningImpress #SRSC Your  FB  Profile  (Yep,  That  Too!)  

@WinningImpress #SRSC They’re  Looking  So…  

@WinningImpress #SRSC

@WinningImpress #SRSC Embrace  Instagram  

@WinningImpress #SRSC Employer  Hashtag  (Cross  Pladorm)  

@WinningImpress #SRSC

bit.ly/IFTTTInstagram

Personal  Instagram  

@WinningImpress #SRSC Trend(?):  Video,  Video,  Video  

@WinningImpress #SRSC Snapchat  

Free Snapchat Training: bit.ly/KCSnapRecruit

@WinningImpress #SRSC Trend:  Curious  Recruiters  Are  Winning  

@WinningImpress #SRSC Dig!  

@WinningImpress #SRSC Dig  Deeper!  (With  More  Than  1  Tool)  

@WinningImpress #SRSC

Uh  oh…  à    

In  Under  2  Minutes…    

@WinningImpress #SRSC Cool  Tool:  Hello  Talent    

@WinningImpress #SRSC Trend(?):  Convenience  

?

@WinningImpress #SRSC People  Want  Ease  

@WinningImpress #SRSC

Please  Stand  Up  J  

@WinningImpress #SRSC Social  &  Mobile  Go  Together  

☺       989  Million  Facebook  mobile  users  daily  

☺       83%  Twi^er  users  use  their  cell  

☺       500  million  Instagram  users  

☺       150  million  daily  Snapchat  users  

@WinningImpress #SRSC Do  You  Check  Your  Cell  First  Thing?  

@WinningImpress #SRSC Considera0ons  For  The  Future…  

@WinningImpress #SRSC Digital  Na0ves  

@WinningImpress #SRSC You  Economy  

@WinningImpress #SRSC Messenger Chatbots

http://bit.ly/ChrisChatbots

@WinningImpress #SRSC Social  Recrui0ng  In  Noise  

ü  Look  like  someone  worth  talking  to!  ü  Use  the  pladorms  your  people  use  ü  Use  social  media  as  a  conversa0on  starter  ü  Ensure  ease  of  cell  applica0on  &  communica0on  ü  Adapt  to  your  workforce  

Ques0ons?  

Katrina  Collier  Founder  &  Chief  Searchologist  Social  Recrui0ng  Trainer  &  Speaker  katrina@thesearchologist.com  |  +447917880711