keynote: intelligence at scale by krishna raghavan (flipkart)

Intelligence@Scale

eTailing India Summit 2014

krishna.raghavan@flipkart.com

Handling scale is not enough…

Intelligence will be the differentiator

Problem 1: How do you sell and merchandise your products?

● Pricing● Promotions/Offers● Bundling● Ads

Would that be enough?

Gather Customer insights at every step of the customer journey leading to

personalisation and delight

As an example: -

● Customer browse behavior

● Customer purchase history

● Inferring Product relationships

● etc…(Do this for 18M+ customers!)

Seller Analytics and Recommendations

● Provide deep selling insights for your portfolio

● Comparative aggregated analytics and trends

● Recommend course of action, not just analytics

Problem 2: Who is the best seller for the customer?

Do this for thousands of sellers and millions of customers

Seller Prioritisation - How?

● Seller Performance in terms of buyer experience e.g. cancellations, returns

● Customer preferences in terms of SLA, Price,Feedback

● Geo● Personalisation here again…● Self Learning

Problem 3: How do we identify bad quality products amongst millions on the platform?

10000+ CategoriesLong Tail selection

Product Insights: How?

● Customer signals - Returns, Feedback

● Conversion - Funnel analytics

● Pricing Analytics

● Power pro-active resolution

Thank You…

Q&A