kevin davis, ceo, inn investigative news network & impaq.me

Kevin Davis, CEO, INN

Investigative News Network & Impaq.Me

The INN Nonprofit 100

INN Programs• Training & Educational Resources

– CJET, Legal Guide• Fiscal Sponsorship & Insurance

– A “fiscal home” for orgs that don’t have their 501(c)3 yet – E&O & D&O insurance

• Revenue opportunities – Syndication, Impaq.me

• Collaborative Investigations– Data Journalism & Newsroom collaboration

• Technology– Largo, site development, & more

Innovation in Funding

Provides a new way to engage both donors and audience

Built for funders who want to support more nonprofits and tie funding to attributable action

Combines social sharing with fundraising to boost engagement and revenue

Aimed at nonprofits who want to raise money & awareness online

We have raised $45,000+ for community information nonprofits in only two test campaigns

And we’ve delivered 100,000+ shares and 800,000+ clicks

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4.8 5.2

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17.7

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14.6

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6.27.36.1

The LensOklahoma WatchIowaWatchC-HITRaleigh Public RecordPine Tree WatchdogSIRFMidwest CenterAspen Journalism

9/15/2013

11/6/2013

Impaq.me makes sharing more effectiveNumber of clicks per shared item

How does an Impaq.me campaign work?

Funder grants money to INN for administration.

Money goes into a “campaign.”

1. Start with a campaign fund

Earn-to-Cap

All-or-nothing

Matching drives – coming soon

Challenge campaign – coming soon

2. Choose a Campaign Type

Do you want to ask a user to donate $?

Do you want info like an email address?

Do you want to sell them something?

3. Choose a Secondary Action

- Shares and clicks start to roll in.

- $1 gets credited to the nonprofit from the campaign

fund for each share and each click-back.

4. Launch the Widget on the Nonprofits’ Site

Every campaign yields TONS of DATA on what was

clicked, what was shared, what articles were the MOST INFLUENTIAL, the most popular, how content performs

on different platforms & much more.

5. Dig Into the Data

Thank you Kevin Davis

Kevin.Davis@investigativenewsnetwork.org@KLJDavis