kentucky fried chicken ,marketing presentation

KENTUCKY FRIED CHICKEN

FARAHA LUGMAN (MA-42)

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KFC

Contents

• Founder • Introduction • Vision• Mission• Logo • Slogan • Uniforms • Competitors • Subsidiary • Products • Parent • Conclusion • References

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Founder

• Colonel Harland Sanders

• September 9 , 1890

• Fireman, farmhand, rail road worker,

Lawyer, an insurance sales man,

Gas station operator.

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Introduction

• In 1930 founded as “sanders court & cafe”

• 1952 first franchise was opened in salt lake city, Utah

• Head quarter in Louisville, Kentucky

• They have more than 18000 outlets worldwide

• 8 millions of customers everyday

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Products

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Vision

• To be the leading integrated food service group In ASIAN region delivering consistent quality products and excellent customer focused.

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Mission

• To maximize profitability , improve shareholder value and deliver sustainable growth year after year.

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Logo

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Slogan

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Uniforms

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Outlets

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competitors

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Subsidiary

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Parent of KFC

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Conclusion

• KFC is a very strong of fast food restaurants with more than 18000 restaurants all over the world. Being in maturity stage KFC has high opportunities of producing new products and deals.

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References

• www.authorstream.com/Presentation/vivek.bansal25-1234191-kfc-123 /

• www.slideee.com/slide/kfc-presentation-slide

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