kelly services reaches a b2b audience: slideshare case study

REACHING OUT TO THE

B-TO-BAUDIENCE

As an outsourcing and consulting partner to many of the world’s leading companies, Kelly Services is all about

business innovation…

So they started experimenting with the content-sharing platform of SlideShare.

It’s a place where people were doing cool stuff and were willing to push the envelope

- Todd Wheatland, VP of thought leadership

and marketing

They began using SlideShare to house some of their content, particularly event related presentations that didn’t have a real home on their corporate site.

Once we started using SlideShare, I kept meeting people in different venues who said they came across our content and found it really useful.

“

“-Todd Wheatland

We realized it was very powerful to be able to extend our message and empower potential clients.

The B-to-B company began using SlideShare Network to tap into SlideShare’s audience – which totals more than

three billion slide views a monthAND

Million Visitors

-DemandGen

We liked that SlideShare gave us exposure to that business audience on a scale we couldn’t reach on our own.

The people who visit SlideShare are business

people coming to obtain information and

expose themselves to new ideas.

- Todd Wheatland, VP of thought leadership

and marketing

- it’s important for us to demonstrate the knowledge and strengths of our very talented individuals. Being able to highlight and promote individuals through the SlideShare Network is in perfect alignment with our strategy.

We are focused on thought leadership

forward thinkers

the FLEXIBILTY of the platform allows them to experiment with

when and how they generate leads with their content

discovering which kinds of content work best with which audiences

figuring out when it makes sense to capture information or link back to their site

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If you use a marketing automation system, you can mimic the same fields

in your SlideShare forms, and then integrate the data you capture. We

have found, overall, SlideShare’s price-to-lead ratio can be exceptional.

You choose where to place lead-generation

forms, and can customize the form, itself,

to say whatever you want.

- Todd Wheatland, VP of thought leadership

and marketing

-DemandGen

SlideShare’s ability to embed content in other sites, and allow people to easily share it with their groups and peers,

is a valuable tool for companies looking to increase the reach of their content, without losing visibility into where it’s going.

What we have learned from the SlideShare platform is influencing what we publish. We have already started modifying the way we present research - including a lot more infographics to enable people to capture the essence of the story quicker.

SlideShare helps us identify, confirm

and question which stages of the

buying cycle are most appropriate for

different pieces of content.

- Todd Wheatland, VP of thought leadership

and marketing

Kelly Services also noticed “a higher audience pick-up rate on SlideShare for videos, in some cases significantly so, than what we have seen on other channels, including

-Todd Wheatland

Slideshare has become a major source of business leads and traffic to our own online properties.

It’s a fundamental component of our content marketing model.

They plan to try SlideCasting for events and leverage SlideShare more for their video assets.

In the near future, given the success and audience alignment of SlideShare, they plan to

modify more of their content and create new content specifically for the platform.

We feel they are on an evolutionary path that embraces the role of corporate players, while firmly

maintaining the integrity of the product for end users.

We are really comfortable with SlideShare.

- Todd Wheatland, VP of thought leadership

and marketing

It allows business users to engage with us on their terms, in an impartial environment that still enables us to have a professional interpretation of our brand – making it a great compliment to our corporate assets.

Want a SlideShare Network for your organization?

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