keep your website current
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@grahamjones www.grahamjones.co.uk
Keep Your Website Current
Coping with the ever-changing Internet
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
How times change
Now
1. Geocities2. Yahoo3. Starwave4. Excite5. CNN
Five Years Ago
1. Facebook2. Google3. YouTube4. Yahoo5. Baidu
Fifteen Years Ago
1. Yahoo2. Google3. Ebay4. MSN5. MySpace
@grahamjones www.grahamjones.co.uk
Huthwaite Training
Brochure Blog
$400 per lead $10 per lead
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
0102030405060
% Leads
Social Media Lead Generation
Source: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx
@grahamjones www.grahamjones.co.uk
Social Media Measurement
Source: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/
% Companies
MeasureDon't Measure
@grahamjones www.grahamjones.co.uk
Email Wins
Source: http://m.prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html
Email PPC Display Social0
10
20
30
40
50
60
70
% Success
@grahamjones www.grahamjones.co.uk
Personalise that email
Source: http://www.aberdeen.com/Aberdeen-Library/4904/RA-email-marketing.aspx
Open Rate Click Through0
5
10
15
20
25
30
35
Non-Per-sonalisedPersonalised
@grahamjones www.grahamjones.co.uk
Think Mobile Email
Source: http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
Mobile Desktop0
10
20
30
40
50
60
20112012
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
@grahamjones www.grahamjones.co.uk
Download
• You can download the slides from this presentation at:
www.grahamjones.co.uk/currentwebworkshop
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