kbc-tv media kit
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KBC-TV Media Proposal
Basic 391 & 689 Basic 41 Basic 41 Basic 41 & 13.2
DTV
KBC-TV
500K There are over half a million Asians living
in the Chicago DMA.
US Census Bureau 2010
KBC-TV
US Census Bureau 2010
KBC-TV
Asian BOOM: 2nd Largest Population In Northwest Suburbs
Arlington Heights Hoffman Estates Schaumburg
2nd W
hit
e
As
ian
His
pan
ic
Bla
ck
Oth
er
US Census Bureau 2010
KBC-TV
US Census Bureau 2010
Businesses in IL Immigration & Language in IL
5.3% Businesses
owned by Asians
69%
70%
Foreign Born
US Citizens
80% Are Bilingual
5 years and older
KBC-TV
US Census Bureau: Survey of Business Owners, Asian Owners 2007
Large numbers of Asian-owned businesses are an
economic force for Illinois.
KBC-TV
2011 Total Median HH Income - IL
$54,432
$37,285
$48,197
$66,976
$20,000
Total
Households
African
American
Hispanic Asian
$40,000
$60,000
$80,000
$100,000
The annual median income of Asians is the highest of
all the other ethnic groups in Illinois and nationally
Multi-cultural Economy 2012 Selig Center for Economic Growth
KBC-TV
$29 Billion Asian buying power in Illinois is about $29 billion and
estimated to grow faster than any other population
segment through 2017.
Bureau of Economic Analysis
KBC-TV
Asian-Indian, Filipino, and Korean are some the most
predominant ethnicities in Chicago DMA.
Claritas , Inc, 2011
KBC-TV
US Census Bureau 2010
Chicago
Central
Chi.
North-
west
Chicago
South
Chicago
Southwest
City North
Elgin
Evanston
Glenview
Highland
Park
LaSal l e- Peru
M ount
Prospect
Bloomingdale
M cHenry
St. Charles/Wheaton
North Lake
Indiana
Rol l i ng M eadow s
Schaumburg
DeKalb
DeKalb
Crystal Lake
Aurora/Naperville
Streator-Ottawa
St reat or- O t t aw a
Streator-Ottawa
S.O.
Streator-Ottawa
S.O.
Oak
Park
Barrington
Libertyville
Gurnee
Kankakee
Frankfort
Oak
Brook
Orlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrlan d P arkOrland Park
South Suburban
Jol i et WestJol i et WestJol i et WestJol i et WestJol i et WestJol i et WestJol i et WestJol i et WestJol i et West
Joliet West
LaPorte County
South Lake Indiana
Porter County
Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.Grundy Co.
Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.Kendall Co.
LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.LaSalle Co.
DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.DeKalb Co.
McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.McHenry Co.
Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.Kane Co.
Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.Kankakee Co.
Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.Dupage Co.
Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.
Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.Cook Co.
Will Co.Will Co.Will Co.Will Co.Will Co.Will Co.Will Co.Will Co.Will Co.
Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.Lake Co.
Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.Porter Co.
La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.La Porte Co.
Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.Newton Co.
Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.Jasper Co.
808080808080808080575757575757575757
909090909090909090
555555555555555555
888888888888888888
949494949494949494
294294294294294294294294294
290290290290290290290290290
656565656565656565
808080808080808080
• Cities with the Highest Korean Population
#5 Chicago
• Cities with the Highest Filipino Population
#8 Chicago
• Cities with the Highest Asian-Indian
Population
#3 Chicago
• Cities with the Most Asian Language
Speaking People
#7 Chicago
• Cities with the Most People Born in Asia
#6 Chicago
Top 100 List (US Census Bureau 2010)
KBC
Coverage
Rank
Name
Estimated # of
Asian people in
Comcast Homes
Estimated # of Asian
people
in Comcast Homes /
# of people per HH
1 City North, IL 27,847 10,752
2 Glenview Evanston, IL 25,119 9,699
3 Aurora-Naperville, IL 17,276 6,670
4 Mt. Prospect, IL 15,867 6,126
5 Chicago Northwest, IL 15,311 5,912
6 Chicago Central, IL 14,558 5,621
7 Oak Brook, IL 13,800 5,328
8 Bloomingdale, IL 13,705 5,292
9 Schaumburg, IL 11,643 4,495
10 Rolling Meadows, IL 11,100 4,286
11 Chicago Southwest, IL 10,719 4,139
12 Oak Park, IL 6,881 2,657
13 Joliet West, IL 6,381 2,464
14 Wheaton-St. Charles, IL 5,371 2,074
15 Barrington, IL 5,297 2,045
16 Crystal Lake, IL 5,280 2,038
17 Gurnee, IL 5,125 1,979
18 Orland Park, IL 5,070 1,958
KBC-TV
(1 of 2) Date: 09/21/12 Current Geography Selection: (34 Selected) System by DMA: Aurora-Naperville, IL, Barrington, IL, Bloomingdale, IL...
Current Index Base: Entire US
Rank
Name
Estimated # of
Asian people in
Comcast Homes
Estimated # of Asian people
in Comcast Homes /
# of people per HH
19 Libertyville, IL 4,893 1,889
20 Elgin, IL 3,630 1,401
21 Frankfort, IL 3,590 1,386
22 McHenry, IL 3,498 1,350
23 South Lake Indiana, IN 2,513 970
24 Highland Park, IL 2,443 943
25 South Suburban, IL 1,300 502
26 DeKalb, IL 1,136 439
27 Porter County, IN 906 350
28 Streator-Ottawa, IL 579 223
29 Kankakee, IL 507 196
30 North Lake, IN 494 191
31 Chicago South, IL 410 158
32 LaPorte County, IN 271 105
33 La Salle-Peru, IL 264 102
34 Rensselaer, IN 20 8
Total - Chicago 242,802 93,746
KBC-TV
Continued....
Programs &
Around Town
KBC-TV
SCARBOROUGH
Adults 18+
Target Profile:
Race Of
Respondent:
Asian
Target Intab:
97
Target Persons: 227,174 Percent Comp: 3.10%
Universe Target
Profile Intab Persons % of Target KBC-TV Programs Match-Up
Total 97 227,174 100
TV Programs-Type Typically Watch
Comedies 46 102,544 45.1 Gag Nation
Movies 41 87,644 38.6 Spear & Shield
Dramas 37 80,449 35.4 Daily Drama
Sports 41 78,042 34.4 Arirang
Mystery/Suspense/Crime 24 49,042 21.6 Drama
Documentaries 22 34,408 15.1 News Magazine
Kids Shows 15 29,110 12.8 Kid Shows Saturday
Late Night Talk 11 25,590 11.3 Showbiz Korea
Science Fiction 12 25,398 11.2 Soom
Reality-Talent 14 22,513 9.9 Pops In Seoul
Reality-Adventure 8 17,573 7.7 Adventure Asia
Game Shows 9 10,678 4.7 Quiz
Music Videos 4 10,266 4.5 Simply K-Pop
Court Shows 3 9,582 4.2 In Focus
Reality-Dating 3 6,255 2.8 Heart To Heart
Novelas 3 5,653 2.5 Daily Drama
Daytime Soap Operas 3 4,322 1.9 Daily Drama
KBC-TV
Korean Drama & Entertainment
K-dramas have contributed to the general
phenomenon of the Korean wave. Viewers
are tuned in daily to watch their favorite
soap stars from South Korea.
K-Pop attracts the masses with catchy
tunes, hot styles, and show stopping
performances.
Local News
“News Magazine” covers major news
events that are happening around the area.
This is a weekly show with in depth
interviews of key community leaders.
“News 930” is KBC-TV’s daily news
program that covers an array of news from
local politics, human interest pieces,
health, and much more. Our news team is
right there as things are happening.
Programs
KBC-TV
Namaste America
“Namaste America” brings the finest of
South Asian infotainment to America.
Namaste America’s Gold Show features
one hour of entertainment and special
programming. KBC-TV is very pleased to
offer this programming to Chicago’s South
Asian Community.
Asian Variety Show
“AVS” provides true entertainment values
to its loyal viewers while featuring a
spectacle of popular songs, dances,
interviews with celebrities, and many other
spicy specials from the highly expansive
and proliferate Indian film industry.
Programs
KBC-TV
K-Fest has been established as one of
the biggest events in the Asian-American
community. KBC is proud to be an
annual sponsor.
Kollaboration is an annual event
providing a platform for young artists to
showcase their talents. It’s
“Empowerment Through Entertainment.
KBC has formed relationships with the
following associations through the Asian
American Institute (AAI): Chinese
American Service League, Alliance of
Filipinos for Immigrant Rights and
Empowerment, Cambodian Association
of Illinois, Indo-American Center, Korean
American Community Services, Korean
American Resource and Cultural Center,
and Lao American Organization of Elgin.
Around Town
Why KBC-TV
&
The Asian Community
KBC-TV
Woman Owned
Minority Owned
Recognized
&
Awarded
By The City
KBC-TV
Recognized Awarded By The City
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