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#DeereSighting College Campus Edition
John Deere: Brand Description
Founded in 1837For “those linked to the land”Agricultural, construction & forestryFortune 500 company
The Issue
Target Audience • Younger demographic
• College males age 18-25
• Agriculture & Construction majors
JD Digital Strategy
#DEERESIGHTING#TheDirtyWork
Promotions & Sponsorships
Sponsored by John Deere
Campaign Budget
Promotional Items$32,000
(price quote per 5k hats, 5k coozies, 10k stickers,
5k tshirts, three large banners)
Transportation of Tractors to quarterly events
$10,000
Sponsoring four large national events
$400,000
John Deere Sales 2016
ConclusionGreater brand recognition to a younger demographic
Works CitedJohn Deere Website
http://www.deere.com/
https://www.deere.co.uk/en_GB/media/images/our_company/news_and_media/press_releases/2013/oct/JD_training_group_B_Ag_Parts_Tech.jpg
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