#justatampon, plan uk. social media campaigns i wish i'd done seminar, 25 june 2015
Post on 02-Aug-2015
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Social media campaigns I wish
I’d done….
#JustATamponPlan UK
James Barker @jamesbarker82
Digital Marketing ManagerNSPCC
About me
Digital Marketing experience
– Shelter– Concern Worldwide– Elton John AIDS Foundation–NSPCC
Digital fundraising focus- Email - Paid search/SEO- Supporter journeys- Social media advertising
What makes a good Social Media Campaign?
Integration
Made to Stick
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories
Sharing
Fundraising basics
#JustATampon
Breaking taboos
Tangible donation
Celebrity driven
Media partner
Content strategy
INTEG
RATIO
N
Analysis
Media hits: 36 Circulation: 31.7 million
Buzzfeed, Daily Mail, Telegraph,
Independent, Huff Post, Mirror,
Metro, Marie Curie, Good Housekeeping and Cosmopolitan.
Website traffic doubled in the week of the campaign.
Jon Snow RT – 1.1k
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
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