just the good stuff

just the good stuff.

a style

in myPublished By Grant GoldBROOKLYN, NY —

©2009 Grant GoldAll rights reservedPrinted and bound in U.S.A.

Special thanks to: Steven Brower, Arem Duplesis, John Grimwade, Cheryl Heller, Casey McVicker,Paul Sahre, AJ Schwartz, James Victore, and my family.

No part of this book may be used or reproduced in any manner without writtenpermission from the publisher, except in the context of reviews.

This book is set in Cheltenham from the American Type Foundry.

Design: Grant GoldSelf printed, bound, and constructed.

NOTE: The Times “T” and the New York Times Logo, are protected by copyrights, trademarks, and other intellectual property rights that are owned and controlled by The New York Times Company.

a style

in my

lovefor print

lovefor print

Print is Dead!…But Zombies are Awesome

My original love for print comes from newspapers; from folding thousands and thousands of newspapers. As a kid I had a job as a paperboy for the Denver Post, this is where I began to truly appreciate com-position of a page as elements, not so much the information or imagery as much as the way it was organized. This enjoyment of composition led to a love for book-making and an appreciation for the flow and orga-nization of books and the feeling of quality from a crafty and artistic bookbinder. Print is a masterful manifestation of our seperate loves for art and materials. This portfolio is a reflection of my love for book arts, composition and printed matter as a part

of my detail-specific style; with collages us-ing visual queues from the Times with my work scattered among my obsession with printed matter. So print may be dead to some, but for me it is an awesome zombie movie starring Bruce Campbell and it will continue in a series of neverending sequels that get better and better.

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“All the WorkThat’s Fit to Print”

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Self Portrait.20

Self Portrait.

Me, You, and Everyone We Know.

A single image, one week assignment for James Victore’s class in communica-tion design. The image was supposed to tell something about ourselves to others. I tried to show something I notice in my-self that I feel is also a part of everyone, so it can work as a self portrait for every viewer.

“Art is not the truth, art is a lie that helps us realize the truth.”—Picasso

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Helps you see clearly.

One in a series of posters for my ind-edpendent study with Steven Brower. I wanted to explore my voice of commu-nication and made a set of posters for the Foundation for a Better Life. Each of the posters is supposed to communicate one simple word describing a virtue or noble characteristic and show what is good about it.

By Grant A. Gold

“Habits are human nature, why not create some that will mint gold.”—Hafiz

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It is Always Possible.

This is the most important thing I believe in, and that is that compassion will al-ways help more than cruelty. The Dalai Lama says: “Be kind whenever possible. It is always possible.” Compassion teaches more than any other teaching method and breeds nothing but understanding and more compassion.

By Grant A. Gold

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Dream, Dream, Dream.

I really enjoy the use of cliché devices such as thought/dream bubbles, or hearts, etc. People are very afraid to use them be-cause of their previous over-use and often cheesy-literal-ness. But because they have such heavy and quick meaning it allows the viewer to hopefully look past that and see something that is more rich than it seems at first glance.

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…I would like to beg you dear Sir, as well as I can, to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written in a very foreign language. Don’t search for the answers, which could not be given to you now, because you would not be able to live them. And the point is to live everything. Live the questions now. Perhaps then, someday far in the future, you will gradu-ally, without even noticing it, live your way into the answer.

By Rainer M. Rilke

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…Live Your Way Into the Answer

Probably my favorite project of the year, from Paul Sahre’s Type Design class. The problem was to re-design the entire book, Letters to A Young Poet, by Rainer Maria Rilke. My concept was to focus on the gaps in time between the letters and the effect time has on people’s ideas and understanding of the world. I used many different devices to seperate the letters by a feeling of space and movement, forcing the reader to continually focus on the change.

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America, the Beautiful.

An assignment for James Victore’s class on communication in graphic design. Different phrases like the one above were given throughout the year as a start-ing point for a message or story to tell. Our personal opinion was supposed to come out in our telling of the story in strictly graphic terms. Details, but no extra decorations.

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…Is A Lie By Noon

In Paul Sahre’s Type Design class we had to design a new cover for Ernest Hem-ingway’s True at First Light. The concept I chose stemmed from the writing style which is also the title. For the most part, the book is a delusion of Hemingway’s story of what happened while living in Africa. The stories are usually far-fetched and portray him as a wise man, perfect in nearly every way. I tried to tell the same story of delusion in a typographic front and back cover.

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front

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Specimen of FeelingHobo in proper setting

A type specimen poster designed for Paul Sahre’s class in Type Design. The assign-ment was to make a specimen poster for our least favorite typeface and then to let our opinion show in the work. I wanted to also let the viewer know the other typefac-es this designer created and leave a little clever note for them.

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, ’ !

, — , , . - . - - - . , . “ “ . , . , “ ,” - - . , . . , . . -

, . - . “ “ . , . - . . . . , . . -’ .

, . - . “ “ . , . - . . . . , . . -’ .

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Discovery Kit!

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Discovery Kit!Yo-Yo-Rocket-Ships, Donuts, and Binoculars.

A sculpture project for Cheryl Hel-ler’s class working with an organization which promotes discovery and adventur-ous studying of our planet with children. The assignment was to design a kit that would invite a child to open up their sense of discovery. My solution was purely conceptual, completely unfunctional, and based on giving the child representations of objects that don’t fit their expected norms which allows them to create and invent by play.

By Grant A. Gold

“If I could say it in words, there would be no reason to paint.” —Edward Hopper

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On n’est jamais mieux que servi par soi-même

One of my favorite french sayings, “One is never served better than by himself.” This assignment for Paul Sahre’s Type Design class was given to explore our own typographic voice while portraying the story of the text. Photographed this way to fit the feeling of the project, in a written description of what this poster feels like, a fellow student said, “feels like Grant.”

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frontback

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Don’t Go Down to Fannin Street, Don’t Go Down…

A personal project done in my love for wine and the french language. I very sim-ply made a wine bottle that I would like to buy and designed it with one restricion of using this old photo. In following with the brand name, I made the man much taller, hand styled the lettering, printed on a sheen-luster with a silvery green ink, and sealed the bottle with a crafty edge and contrasting, yellow, wax.

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“I never let my school-ing get in the way of my education.” —Mark Twain

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What Are You Going to do With That Information?

This light leaflet was designed to the height of a full grown koala. To com-municate information in an interesting way, the assignment was to provide very small amounts of information on an ani-mal through a visual play of words and imagery. My booklet livened up the some-what dull facts and utilized simple visual queues to emphasize the meaning of the information presented.

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This book was designed by Grant Gold, set in Cheltenham from the American Type Foundry. Printed by Epson with Ul-trachrome process ink on 50lb, double-sid-ed, premium matte paper from Red River Paper. Perfect bound and reinforced using a japanese stab binding and hardbound with 3/16” binder’s board, Cotlin book fabric with screenprint cover, and Arches super black endpaper.

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details.

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