june marketing and strategy presentation- rtn burnaby
Post on 15-Apr-2017
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SME Strategy- Business Consulting 1
Do you want good marketing or a good
business?Anthony Taylor
@anthonyctaylor
SME Strategy- Business Consulting 2
My goal for tonight
For you to walk away with three pieces of information that will change the way you market yourself and your business.
@anthonyctaylor
SME Strategy- Business Consulting 3
Two things: about me
Business Consultant- SME StrategyI help businesses who want to grow, but don’t know how.
Life Enjoyer- Anthony C Taylor and AssociatesLiving live to the fullest, and using business to save the world
@anthonyctaylor
SME Strategy- Business Consulting 10
Who dictates the success of your
business?Tell me later…
@anthonyctaylor
SME Strategy- Business Consulting 16
What is your business?
Who do you sell to?
Who are your clients?
@anthonyctaylor
SME Strategy- Business Consulting 19
How do you or your products solve that problem?
@anthonyctaylor
SME Strategy- Business Consulting 22
Be the expert
“If you can say in your own words exactly what the client is thinking, they know that you are the one who can
solve their problem.”-Iman Aghay
@anthonyctaylor
SME Strategy- Business Consulting 23
What is (your) business?Core Competencies What are you good at?
________________________________________________________________________
@anthonyctaylor
SME Strategy- Business Consulting 24
What is (your) business?Core Competencies What are you good at?
________________________________________________________________________
Competitive advantageWhat are you better at compared to everyone else?
________________________________________________________________________
@anthonyctaylor
SME Strategy- Business Consulting 25
Will this:Increase revs/decrease costs?Are there any unusual skills that are needed to execute this strategy?Will it take competitors significant time to imitate?What’s the advantage potential?
@anthonyctaylor
SME Strategy- Business Consulting 26
Competitive advantage VIROValuableImitableRareOrganization- Is the firm organized to implement the strategy.
Valuable strategies are table stakes (ante) Valuable and rare will be short term advantageValuable rare and hard to imitate will result in long term advantage.
@anthonyctaylor
SME Strategy- Business Consulting 27
Do you understand your clients?
What are the Alternatives for your clients?
• Cost• Time• Work for the buyer• Warranty• Risk• Eg:
What is your clients’ thought process in regards to your product?
• How do they buy it?• When do they buy it?• How do they find out
about it?
@anthonyctaylor
SME Strategy- Business Consulting 29
You are who you show you are.Are you showing the right things?
@anthonyctaylor
SME Strategy- Business Consulting 30
MarketingIn person
Networking, Trade shows, Presentations, Meetings, Follow up
In PrintFlyers, Business cards, (E)mails, Books
OnlineWebsite, Social media, Blogs, Communities,
@anthonyctaylor
SME Strategy- Business Consulting 33
Half is what you say
Half is how it’s interpreted.
@anthonyctaylor
SME Strategy- Business Consulting 34
In conclusionKnow thy clients.
Know their problems, and solve them. Be of service.
Know thyselfRecognize, and promote the VALUE of your business
Be thyselfJust go out an be awesome, help people, and be yourself.
@anthonyctaylor
SME Strategy- Business Consulting 35
Want help?
Ask, I’m here to help.
If it takes a long time, it costs money
My blog – It has lots of great info on it-So subscribe.
@anthonyctaylor
SME Strategy- Business Consulting 36
My next workshop
Demystifying Social media so you can use it as part of your business strategy June 29th.
Use Promo-code RTN for 20$ tickets.
@anthonyctaylor
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