june 2015indoor lighting n. americaconfidential 1 trugroove led suspended, surface & wall matt...
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June 2015 Indoor Lighting N. America Confidential1
TruGroove LEDSuspended, Surface & Wall
Matt PritchardINTERNAL USE ONLYJune 2015
June 2015 Indoor Lighting N. America Confidential3
TruGroove LEDSuspended, Surface & Wall
Unparalleled line-of-light performance & visual comfort
June 2015 Indoor Lighting N. America Confidential6
Unique Features• Wide throw batwing distributions up & down–Wide row spacing, fewer fixtures– Lower energy density (W/sqft)– Better visual comfort• High efficacies up to 126 lm/W
• MesoOptics + DX
• DLC & Lighting Facts for all symmetric versions
• Architectural profile & aesthetic groove
• Separate up/down light sources (v suspended)
June 2015 Indoor Lighting N. America Confidential7
Innovative Optics
Freeform Elliptical Optic• Upper hemisphere• Bi-directional optic• Wide throw batwing
MesoOptics DX• Lower hemisphere• Integrated diffuser +
bi-directional layer• Glare control batwing
Asymmetric• Waveguide• Bidirectional optic• Conventional MesoOptics
Symmetric
June 2015 Indoor Lighting N. America Confidential8
Integrated Controls
Response Daylight Actilume Occupancy– Suspended & surface mount versions
(Except indirect)
June 2015 Indoor Lighting N. America Confidential11
Education • Suspended Direct• 8ft o.c. rectangle
June 2015 Indoor Lighting N. America Confidential13
Competitive OverviewPhilips Ledalite Pinnacle Finelite Axis
Product
TruGroove LED Edge Evolution EX3/EX33 HP-2/4D LED Beam 3/4
Apertures 3" 2", 3", 4", 6" 2“, 4” 2", 3", 4", 6"
Sizes 4',6',8' 2',3',4',5',6',7',8' 4',8',12' 2',3',4',5',8',12'
Aesthetics / Lenses Flush lens, aesthetic groove Flush, Regress, articulated,
MR16 moduleFlush, 12' diffuser, glow lens
Flush, MR16 module, curves, unlit X & T junction
Cross section size
Dir & D/I: 3-1/4" x 5" tallInd: 3-1/4" x 3-1/4" square
Dir: 3-1/2" x 5-3/8" tallInd: 2-7/8 x 3-1/4" tall
Dir or Ind: 4" x 4"D/I: 4" x 4-3/4"
Dir or Ind: 3-1/2" x 4"D/I: 4-1/4" x 5-1/2"
Optics MesoOptics with elliptical optic or waveguide ‘Satine’ lens, louver (FLR) Frosted white lens Frosted white lens, 'micro lens'
Candela Plot
Efficacy Dir: 90-99 lm/WInd: 115-126 lm/W
Dir: 71-80 lm/WInd: 97-111 lm/W
Dir: 74-80 lm/W (direct)Ind: 86-93 lm/W
Dir: 105-122 lm/4ft (?)Ind: 134 lm/4ft (?)
Lifetime L80 60k hrs (reported)L80 110k hrs (calculated) L70 50k hrs L90 100k hrs L70 50k hrs
Warranty 5 Year 5 Year 10 Year 5 Year
Delivery 6 week standard 10 day standard 8 weeks on 3000/4000K
Based on published competitor data as of June 2015
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Pricing
• Pricing approach– Very competitive with Finelite & Focal Point
• Base pricing (16ft run)– Direct: US$60/ft / CA$73/ft– Indirect: US$56/ft / CA$68/ft– Dir/Ind: US$79/ft / CA$96/ft
• Corner units– +US$155 / +CA$190 (approx.)– Get drawings, ask Quotes team
June 2015 Indoor Lighting N. America Confidential15
Market Introduction• Target audience– Specifiers concerned with energy and visual comfort
• Promote– Preview at LightFair, Ad in Architectural Lighting– Postcard mailing to 700 lighting designers– Video, vanity URL
• Demonstrate– 28 page colour brochure– Sales samples (2 days before launch)
• Explain technology– MesoOptics, Freeform optic
• Prove performance– Provide spec sheets, photometry files & run applications.
Highlight wide throw, uniformity and energy density.• Refer to details– Finish, corners, up/down control,
daylight/occupancy sensors, variable mounts
June 2015 Indoor Lighting N. America Confidential16
Demonstrating TruGroove LED
• Set up display stands & bar• Use hooks to hang luminaire on bar• Dimming control switch included• Highlight lens uniformity and ceiling light throw• See specifier sales pitch video (Chris Dolan)
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Resources availablewww.philips.com/luminaires
Spec sheets, IES files, Brochure pdf, Video, Revit BIM files, Sales presentation, Install docs
www.philips.com/prolibrary
Sales training presentation, Competitive analysis, Spec sheets, IES files
http://plliterature.com Brochure re-orders: PLe-1501BR
www.ledalite.com Image gallery, Technology overviews, Spec your job, Wiring docs, Spec Sheets, IES Files, Brochure pdf, Video, Install docs
www.ledalite.com/lx4 LightXpress configurator, pricing
June 2015 Indoor Lighting N. America Confidential18
Key ContactsPhilips Ledalite Architectural Linear
• Product Marketing: Chris Dolan• Product Management: Matt Pritchard• Quotations: Leona Mak• Project / Order Management: Dennis Martens• Customer Service: Kim Mort• LightXpress: Jindra Ryvola
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