july 30th – august 1st, 2013 mccormick place, chicago, il what your exhibit house can do for you...

July 30th – August 1st, 2013McCormick Place, Chicago, IL

What Your Exhibit House Can Do For You

David BrullJuly 31, 2013

@DaveBrull

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Topics we will cover today….

1.Strategy Conversation2.Logistics Management3.Creative Services4.Strategy, Planning, and Consulting Services

What Your Exhibit House Can Do For You

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Strategy Conversation

The strategy conversation helps shape what your exhibit house can offer you.

What Your Exhibit House Can Do For You

Ask yourself:

1.What will help you achieve the goals and objectives that you see before you? 2.What can you, as the person charged with probably the largest line item in the market budget, create that will generate traffic, awareness, and sales?

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Logistics Management

What Your Exhibit House Can Do For You

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Logistics Management

Services typically offered:1.Post show inspection/inventory2.Inter-vendor materials transfer (consolidated shipments)3.Storage4.Show services and budgets5.Review of orders and invoices6.Graphic production7.On-Site installation8.International exhibits9.Build and refurbish

What Your Exhibit House Can Do For You

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Creative Services

1.Engage your exhibit house from the very beginning – during strategic and creative processes.2.Collaborate on creative brief3.Develop new ways of meeting your goals objectives

What Your Exhibit House Can Do For You

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Creative Services

1.Trade show exhibit

What Your Exhibit House Can Do For You

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Creative Services

2. Meetings and events

What Your Exhibit House Can Do For You

What Your Exhibit House Can Do For You

Creative Services

3.Theme development

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Creative Services

4.Brand Standards

What Your Exhibit House Can Do For You

What Your Exhibit House Can Do For You

Creative Services

5. Graphics

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What Your Exhibit House Can Do For You

Strategy, Planning, and Consulting Services

A collaborative relationship with your exhibit house gives you access to a range of services and benefits.

Your partnership should include quarterly strategy meetings, content development, and meetings with senior corporate and marketing managers.

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What Your Exhibit House Can Do For You

Strategy, Planning, and Consulting Services

Your partnership should include quarterly strategy meetings, content development, and meetings with senior corporate and marketing managers.What results do we want from events?Who do we perceive to be our target audiences?What are they currently looking for?What are their top-of-mind concerns?How does our product or service fulfill their needs/solve their problems?What is the personality of our brand/our brand promise?What is our competition doing and saying?What should we measure to define success?

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What Your Exhibit House Can Do For You

Strategy, Planning, and Consulting Services

Your entire face-to-face marketing program is fair game, and a session with your exhibit house, and other internal and external customers, might yield a new direction or confirm the direction of the course you are already on. Include topics such as:

1.Measurement2.Post-show reports3.Staff training4.Content delivery5.Digital6.New Ideas

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What Your Exhibit House Can Do For You

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What Your Exhibit House Can Do For You

Questions?

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