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Journalism & Media:What happened to buggy whips?
Ladue Chapel Presbyterian Church
R. Scott Granneman
© 2006-2010 R. Scott GrannemanLast updated 20101121
You are free to use this work, with certain restrictions.For full licensing information, please see the last slide/page.
1
Whenever a wave of changesweeps through an industry,
the old ways of making moneytend to dissipate faster
than the new ways coalesce.
Scott Rosenberg
2
There has grown up in the mindsof certain groups… the notion that because a man or corporation has
made a profit out of the public for a number of years, the government & the courts are charged with the duty
of guaranteeing such profit in the future, even in the face of
changing circumstances & contrary to public interest.
Robert A. Heinlein
From “Life-Line” (1939)3
Journalism
4
Problems
5
Source: “A Graphic History of Newspaper Circulation Over the Last Two Decades”. The Awl (26 October 2009). http://www.theawl.com/2009/10/a-graphic-history-of-newspaper-circulation-over-the-last-two-decades. Accessed 08 November 2009.
6
Source: “A Graphic History of Newspaper Circulation Over the Last Two Decades”. The Awl (26 October 2009). http://www.theawl.com/2009/10/a-graphic-history-of-newspaper-circulation-over-the-last-two-decades. Accessed 08 November 2009.
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Dai
ly c
ircu
latio
n (0
00)
Num
ber of daily newspapers
http://www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx
7
0
12.5
25
37.5
50
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Print Online
http://mashable.com/2010/03/26/the-dire-state-of-the-newspaper-industry-stats/
Newspaper Advertising Revenues
Billi
ons
of $
8
$0
$5,000,000,000
$10,000,000,000
$15,000,000,000
$20,000,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008
Classified Ad Expendituresin Newspapers
Source: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx
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10
11
20,000,000,000page views/month
Source: http://www.craigslist.org/about/factsheet12
#7among English language websites
Source: http://www.craigslist.org/about/factsheet13
50,000,000new classified ads/month
Source: http://www.craigslist.org/about/factsheet14
30employees
Source: http://www.craigslist.org/about/factsheet15
0
20,000,000
40,000,000
60,000,000
80,000,000
August 2008 August 2009
80,200,00076,872,000
# of viewers/month
Source: http://blog.comscore.com/2009/10/newspapers__online_audiences.html
16
0
12,500,000
25,000,000
37,500,000
50,000,000
August 2008 August 2009
47,130,000
35,516,000
# of viewers/month
Source: http://blog.comscore.com/2009/10/newspapers__online_audiences.html
17
0
22,500,000
45,000,000
67,500,000
90,000,000
August 2009
47,130,000
80,200,000
# of viewers/month Craigslist’s audience is 59% of newspapers’
Source: http://blog.comscore.com/2009/10/newspapers__online_audiences.html
18
Source: The Press - theogeo, Flickr - http://www.flickr.com/photos/theogeo/3200215289/Source: Paper - Newspaper Printing Press - iStockphoto - DoxaDigitalSource: Newsboy - public domainSource: Ink - Ink Body Silhouette - iStockphoto - emferr
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Source: The Press - theogeo, Flickr - http://www.flickr.com/photos/theogeo/3200215289/Source: Paper - Newspaper Printing Press - iStockphoto - DoxaDigitalSource: Newsboy - public domainSource: Ink - Ink Body Silhouette - iStockphoto - emferr
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Source: The Press - theogeo, Flickr - http://www.flickr.com/photos/theogeo/3200215289/Source: Paper - Newspaper Printing Press - iStockphoto - DoxaDigitalSource: Newsboy - public domainSource: Ink - Ink Body Silhouette - iStockphoto - emferr
19
Source: The Press - theogeo, Flickr - http://www.flickr.com/photos/theogeo/3200215289/Source: Paper - Newspaper Printing Press - iStockphoto - DoxaDigitalSource: Newsboy - public domainSource: Ink - Ink Body Silhouette - iStockphoto - emferr
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10/26/09 11/2/09 11/9/09
Total Pages
Ads
Intro Filler
EntertainmentNews
Commentary
Other Stu!
News
64 80 6417 44 25
12 11 11
5 10 5
5 5 8
8 6
17 10 9
Source: http://www.inquisitr.com/45630/mainstream-medias-death-pending/
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“Make ‘em Pay!”
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22
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Links ! Tra"c
Tra"c ! Clicks on advertising
Pay walls links & ! ad $$$’s
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25
4500
25
26
26
26
26
26
26
26
26
26
26
2008Newspaper online revenue
$3,109,000,000Unique monthly visitors
67,300,000Cost of virtually all content
$0
Source: Martin Langeveld. “Paying for online news: Sorry, but the math just doesn’t work.” Nieman Journalism Lab (3 April 2009). http://www.niemanlab.org/2009/04/paying-for-online-news-sorry-but-the-math-just-doesnt-work/. Accessed 10 November 2009.
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Assumptions
Monthly Fee Tra"c Reduction
Ad Revenue Reduction
$1
$2
$5
$10
! 30% ! 30%
! 50% ! 50%
! 70% ! 70%
! 90% ! 90%
Source: Martin Langeveld. “Paying for online news: Sorry, but the math just doesn’t work.” Nieman Journalism Lab (3 April 2009). http://www.niemanlab.org/2009/04/paying-for-online-news-sorry-but-the-math-just-doesnt-work/. Accessed 10 November 2009.
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$0
$500,000,000
$1,000,000,000
$1,500,000,000
$2,000,000,000
$2,500,000,000
$3,000,000,000
$0 $1 $2 $5 $10
Ads Subscriptions
Source: Martin Langeveld. “Paying for online news: Sorry, but the math just doesn’t work.” Nieman Journalism Lab (3 April 2009). http://www.niemanlab.org/2009/04/paying-for-online-news-sorry-but-the-math-just-doesnt-work/. Accessed 10 November 2009.
29
2005-2007The New York Times
experiments with Times Select$10,000,000/year revenue227,000 paying customers$3.70/month per customer
Source: Martin Langeveld. “Paying for online news: Sorry, but the math just doesn’t work.” Nieman Journalism Lab (3 April 2009). http://www.niemanlab.org/2009/04/paying-for-online-news-sorry-but-the-math-just-doesnt-work/. Accessed 10 November 2009.
30
October 2009Long Island Newsday
goes behind a pay wall$5/week
After 3 months,how many subscribed?
31
October 2009Long Island Newsday
goes behind a pay wall$5/week
After 3 months,how many subscribed?35
31
Rupert Murdochis moving all newspapers
behind a paywallLondon Times
now charges £2/week
32
Tra"c fallen by over 90%21,000,000
unique visitors/month"
2,000,000
33
Publicists & PR peoplekeeping sources & interviews away
Why? Fewer eyeballs
34
Journalists aren’t happyCan’t get interviews
Fewer eyeballs
35
Advertisers are cutting buysFewer eyeballs
News Corp. won’t provide numbers
36
Times broke storyabout British politics
No one noticed for 9 daysLabour Uncut blogre-broke the story& got all the credit
37
Alternatives
38
New Media
39
0
1200
2400
3600
4800
6000
2008 2009 2010
750
2000
6000
AOL employees writing content
500 are employed, 1500 are freelancers
Source: http://www.techcrunch.com/2009/07/29/aol-newsroom-now-has-wow-1500-writers/
40
May 200976 million unique monthly visitors
Source: http://www.techcrunch.com/2009/07/29/aol-newsroom-now-has-wow-1500-writers/
41
73%
27%
Top 100 Blogs
AOL
Source: http://www.techcrunch.com/2009/07/29/aol-newsroom-now-has-wow-1500-writers/
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TPM
43
44
June 20091,600,000 unique visitors
Source: http://www.nytimes.com/2009/07/13/business/media/13marshall.html?_r=1
45
7 positions announced200 applications received,“some from news veterans
with 25 years of experience”
http://www.nytimes.com/2009/07/13/business/media/13marshall.html?_r=1
46
0
15
30
45
60
2000 2009 2010 2012
TPM Employees
Source: http://www.nytimes.com/2009/07/13/business/media/13marshall.html?_r=1
47
Nearly everyone at TPMcreates editorial content
48
BusinessWeekThe New York
TimesUSA Today
ESPNThe Washington
PostForbes
The Wall Street Journal
Consumer Reports
Condé NastOther regional &
national newspapers &
magazines
Who are these writers?Former journalists at:
Source: http://www.techcrunch.com/2009/07/29/aol-newsroom-now-has-wow-1500-writers/
49
Journalismin the
Internet Age
50
51
“Allvoices is a global,open-media news site
where anyone can reportfrom anywhere.
Our members report the newsthat matters to them,from local to global,
personal to universal,and via computer or cell phone.”
http://www.allvoices.com/help
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53
53
53
53
53
54
We’re alljournalists
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56
56
56
56
57
58
10 hours of video uploadedevery minuteEquivalent to
57,000 full-length movies/week
Source: Croal, N’Gai. “The Internet in the New Sweatshop.” Newsweek (7-14 July 2008). http://www.newsweek.com/id/143740. Accessed 5 July 2008.
59
iPad
60
27 January 2010Apple announces the iPad
61
62
16GB 32GB 64GB
WiFi
WiFi + 3G
$499 $599 $699
$629 $729 $829
63
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$5/issueMust download each month
527 MB downloadNo sharing, no bookmarking,
no copy/paste, no pinch to zoom
http://www.engadget.com/2010/04/05/ipad-apps-news-and-magazines/
65
66
$4.99/issueMust download each weekApp named June 18, 2010
instead of TIMENo search, no photo zooming
http://www.engadget.com/2010/04/05/ipad-apps-news-and-magazines/
67
68
$4.99/issueMust download every month
Table of Contents isn’t clickableNo search, no pinch to zoom
http://www.engadget.com/2010/04/05/ipad-apps-news-and-magazines/
69
The Guardian, 21 November 2010Steve Jobs & Rupert Murdoch
will unveil iPad-onlydigital newspaper The Daily
later this month100 reporters have been hired
Source: http://www.guardian.co.uk/technology/2010/nov/21/ipad-newspaper-steve-jobs-rupert-murdoch
70
No paper, no WebUpdates dispatched automatically
to iPad & similar devices
71
$0.99/week
72
73
Books
74
E-Readers
75
76
76
76
76
76
76
76
76
77
77
77
77
77
Most quickly adoptednon-phone electronic product
DVD player350,000 sold in 1st year
78
3,000,000 iPads soldin its 1st 80 days
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80
80
80
80
81
81
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$140 for Wi-Fi versionMore than 650,000 books
Books range…# from $0 to $6431.20# from Public Domain
to New York Times bestsellersAlso magazines, newspapers,
& blogs
Selected Nuclear Materials and Engineering Systems by Materials Science International Team $ 6,431.20
82
Kindle software available forWindowsMac OS X
iPadiPhone
iPod TouchAndroid
BlackBerryWindows Phone 7 (soon)
83
Hardcover $16.44Kindle $14.80
84
Growth
85
Ebooks outsold paper bookson Amazon
December 25, 2009
86
2010$966 million in e-books sold
2015$3 billion projected
87
2011New York Times
will publish e-book bestseller list
88
Piracy
89
90
90
90
90
90
90
90
Quality often dismalThat will change
91
2 most common wayspeople acquire books
From a friendLibrary
92
Every pirated book
#a lost sale
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Thank you!
Email: scott@granneman.comWeb: www.granneman.com
Publications: www.granneman.com/pubsBlog: blog.granneman.comTwitter: scottgranneman
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Journalism & Media:What happened to buggy whips?
Ladue Chapel Presbyterian Church
R. Scott Granneman
© 2006-2010 R. Scott GrannemanLast updated 20101121
You are free to use this work, with certain restrictions.For full licensing information, please see the last slide/page.
96
Licensing of this workThis work is licensed under the Creative Commons Attribution-ShareAlike License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/1.0or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.
In addition to the rights and restrictions common to all Creative Commons licenses, the Attribution-ShareAlike License features the following key conditions:
Attribution. The licensor permits others to copy, distribute, display, and perform the work. In return, licensees must give the original author credit.
Share Alike. The licensor permits others to distribute derivative works under a license identical to the one that governs the licensor’s work.
Questions? Email scott@granneman.com
97
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