jon's blt guide - linkedin
Post on 22-May-2015
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Linked
...Jon’s guide to
Jon Fernandes
Jon Fernandes
Jon Fernandes
Jon Fernandes
Jon Fernandes
Jon Fernandes
optimising your LinkedIn profile
Jon Fernandes
Why optimize your profile?
Increase the traffic your professional website receives from search engines
Linking company websites to employee’s LinkedIn profile improves page rank and search engine rank
Become indexed/listed in search engines, build your own brand.
Jon Fernandes
What steps can you take to optimise your profile?
Jon Fernandes
Here’s what you can do...
1. Enrich your profile with relevant keywords2. Make sure you make full use of your
professional headline3. Create a unique URL for yourself4. Create unique and dynamic anchor links
to your website5. Answer questions and partake in
discussions
Jon Fernandes
1. improve your profile with keywords
Include true to life information about
yourself, leveraging the SEO keywords your team is using.
Jon Fernandes
– Description– Current– Summary– Specialities
1. Enrich your profile with keywords
Profile Edit profileSmall edit buttonFill out as much as possible, focus key words in the following sections:
Jon Fernandes
1. Enrich your profile with keywords
Jon Fernandes
2. make full use of your professional headline
• Profile Edit profile• Current
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2. make full use of your professional headline• screenshots
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• Instead of something basic like:
3. Create a unique URL
• This makes it more likely for your profile to show up in a search for your name
Jon Fernandes
• How?
3. Create a unique URL
• Profile Edit profile• Change public profile• Edit public profile url• Change to your name• Set address
Jon Fernandes
3. Create a unique URL
Jon Fernandes
• You can see how:
• Is easier to find/write than:
4. Create custom anchor links
• Rather than generic ‘my website’ name. • Create custom text anchor links
– Google will think your page is a good match for these words when searched.
Jon Fernandes
• How?
4. Create custom anchor links
• Profile Edit profile• Scroll to website – Edit• Drop down– other fill out keywords
– then enter url
Jon Fernandes
4. Create custom anchor links
Jon Fernandes
5. Answer questions
• As well as building your professional reputation and credibility. Answering questions increases direct links to your profile. Strengthening visibility
• How
Jon Fernandes
5. Answer questions
• More Answers Browse then answer. Simples
Jon Fernandes
More tips…
• Keep building connections• Participate in discussions• Link other social sites to your profile• Request recommendations
• This will all improve your visibility online
• Keep building connections• Participate in discussions• Link other social sites to your profile• Request recommendations
• This will all improve your visibility online
Jon Fernandes
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