jim's hostingcon presentation

Welcome!

HostingCon 2006

July 17-19, 2006

Jim BoykinCEO, We Build Pages

A Search Engine Optimization Companywww.WeBuildPages.com 

Free SEO Tools: webuildpages.com/tools/

And SEO Bloggerwww.JimBoykin.com

I'm Talking about "Natural Listings" in Google.

Them Google Guys are Pretty Clever!

The Anatomy of a Large-Scale Hypertextual Search Engine

A Link From "Site A" to "Site B" is a Vote

Back in 1998 there were 18 "Major Engines"

2006 - We're down to the 4 "Majors"

59% Google 22% Yahoo 12% MSN  3%  Ask 

 3%  Others

Other Search Engines are Dead, or are Dying in the wake of Google.

What's Dead or Dying

VS.

What Works Today. 

 "Submitting to Search Engines" 

is Long Dead

 They Find You Via Their Spiders Following Links 

from Page to Page.

Meta Tags and "On Page Optimization" (W/O Backlinks) is Dead

Plain and Simple, If other sites don't link to you, 

Your great site, content, and services won't rank for squat.

Note: Use Yahoo to look at your backlinks

• Link:http://www.yoursite.com/ How many people link to your Homepage

• link:http://www.yoursite.com/a-page.html Who links to a specific Page

• Linkdomain:yoursite.com  Who links to any page of your site

Best:linkdomain:yoursite.com -site:yoursite.com 

Google Dances are Dead

Anyone Remember the Florida Dance?

Linking a bunch of your own sites together doesn't work.

Link Trading is Dead

Here's Why.

Buying Big Ole PR8 and PR9 Backlinks is Dead

Often, buying Backlinks from "Above the Radar" places 

does not count in Google

Getting a new site ranked quickly for competitive phrases is Dead.

AGE is a HUGE Factor TodayLinks over Time (Your History)

PageRank is Dead

Think TrustRank

4 Trust Factor Categories

• Do you have Unique Content, or Scraped Content?

• Who do you Link to, and what are their Link Neighborhoods? 

• Who Links to Those who Link to You?

• Is your link found within the content?

Google is getting much better as "Seeing Link Maps"

Solutions:• Produce good quality content.

• Link out to other related and trusted websites

• Get good quality related/trusted places to link to you 

• Get your links within the content of a webpage

Producing good quality content.

Block Level Analysis

What is Unique Text, and how much do you need?

Where you want your content placed

• Add lots of text to your homepage

• Make sure existing pages have "content" 

• Add new pages: resource pages, FAQ, testimonials, manuals, guides, tips, linkbait, etc

Who you want to link out to

• Trusted sites:

• Site:.edu web hosting

• Site:.gov web hosting

• Other non-competing trusted resources (.org's, forums, resource sites, MSN, etc)

• At least 1 pageOn other pages is great too

Where you want your backlinks to come from.

Natural is Best for Several Reasons

(Think content, tools, free things, great info)

If you're going to be proactive on link building, do this:

Search for things like:

"history of computers""history of IP addresses"

"tips on building a website"Etc.

Then look at their # of backlinks using Yahoo Linkdomain command, then check for trust

factors.

Do backlinks look "natural" or SEO'd?

Any .edu backlinks as well?(linkdomain:theirsite.com site:.edu)

or .gov's?(linkdomain:theirsite.com site:.gov)

Now What?

Write to them or better yet, call them and offer them something "real"

for your "Ad" ($, coupons, free hosting, etc)

Get your links placed within content areas

on a related web page.

It's just

Content and Links,

The better you have, The better you'll rank.

Jim BoykinCEO, We Build Pages

A Search Engine Optimization Companywww.WeBuildPages.com

And SEO Bloggerwww.JimBoykin.com