jfk entrepreneurial leadership institute presentation

CoCo San Sustainable FarmCarolyn Phinney, Ph.D.

President and Executive Director

A Project of AgLantis TM

PROBLEM

It costs $1 a day to feed a child a salad; 35 cents for pizza.

• Most schools and many families cannot afford fresh produce

• The Contra Costa Food Bank cannot get salad vegetables because they are highly perishable and unavailable locally

PROPOSED SOLUTION

Low-cost, sustainably grown, local, produce

• 14.8 acres of public surplus buffer land

• Recycled, agricultural-grade water discharged into the Bay

• Recycled water is high in nitrogen, providing free fertilizer

• Food Bank will pick up and distribute to clients and schools using existing transportation and distribution systems

We deploy under-utilized resources to nearly eliminate 4 of the major costs of food production:

LAND, WATER, FERTILIZER, and TRANSPORTATION.

OUR TEAM

STEVE HOEFT

M.S.

BETHALLYN BLACKM.A.

CAROLYN PHINNEY

Ph.D.

JOHN MERCURIO

M.P.A.

MARTI CARLSON

B.A.

Treasurer Vice-President President Secretary Management

Science Education

Farm Manager

Executive Director

Public Adminstrator

Internship Director

KEY PARTNERS

SUSTAINABLE URBAN AgOn Public Buffer Land (ZONED H-1)

PRODUCTS and SERVICES1. Field Crops

2. Hydroponic Produce

3. CSAs

4. Potted Plants & Seedlings

5. High-Tech Greenhouse Training

6. Science Classes

7. Advertising at Farm & on Website

8. Other Businesses’ Products

9. AgriTourism

10. Center for Sustainable Living

11. Event Rentals

HYDROPONIC PRODUCE

HYDROPONIC TOMATOES

GREENHOUSE MANAGEMENT TRAINING

HANDS-ON SCIENCE EDUCATION

• Soils Science• Water Science• Meteorology• Physics• Nutrition• Hydrology • Chemistry• Plant Biology

HANDS-ON ENGINEERING, CONSTRUCTION

SHOWCASE GREEN TECHNOLOGIES

CUSTOMERS and MARKETLow Cost, Sustainably Grown, Local Produce

• Food Bank• Schools• Local Residents• Businesses• Volunteers• Students• AgriTourists

Food Bank wants 100,000 lbs of produce/year

Mt. Diablo Unified School District Serves 3,750,000 Meals/Year

John F. Kennedy Middle School

Only 3 CSAs (Concord, Pleasant Hill, Martinez) within 5 miles serving 100,000-200,000 people

REVENUE STREAMSLow Cost, Sustainably Grown, Local

Produce

30%

25%

15%

10%

5%

5%

5%2% 2%

1%

Potted Plants & Seedlings Schools

CSAs Food Bank

Business Events

Advertising Fresh Herbs

Space Rental for Businesses Other's Products

FINANCIAL OVERVIEWDONATIONS TO DATE

• $100,000 Agra Tech Greenhouse• $7,000 Tesoro• $5,000 USS Posco Steel• $10,000 Misc Cash Donations $122,000 TOTAL DONATIONS

5-YEAR PROJECTIONS

• $492,000 Equity• $94,832 Cash• $0 Debt

CASH FLOW

STARTUPJuly 2014

YEAR 12015

YEAR 22016

YEAR 32017

YEAR 42018

YEAR 52019

REVENUE $22,000 $164,500 $208,600 $269,040 $317,550 $378,187

EXPENSES -$18,000 -$137,938 -$190,976 -$264,403 -$310,688 -$369,040

NET CASH FLOW $4000 $26,562 $17,624 $4,637 $6,862 $9,147

SCALABLE1 TRILLION GALLONS

5,000 ACRES BUFFER LAND160,000 HUNGRY; 40,000 CHILDREN

1. Ironhouse Sanitary District2. Delta Diablo Sanitation District3. Dublin-San Ramon Service District4. Rodeo Sanitary District5. Hercules Sanitary District6. EBMUD

Benefit: REDUCE NUTRITIONAL POVERTY

Benefit: PROTECT OUR ENVIRONMENT

1. Using Recycled Water otherwise discharged into the Bay2. Conservation of Soil3. Plants sequester carbon4. Reducing carbon footprint of food system

1. Growing and delivering locally2. Natural fertilizer in recycled water3. Sustainable methods4. Water not pumped long distances

5. Environmental Education6. Showcasing Green Businesses7. Sustainable Living Center

Benefit: SUSTAINABLE Ag and FOOD SYSTEMS DEGREES

Local Community Colleges: Certificate and AA

• Introduction to Plant Biology• Water Science• Soils Science• Irrigation• Integrated Pest Management• Equipment• Plant Identification• Crops and Climate• Intro Greenhouse Management• Science of Compost & Compost

Tea

JFKU: Bachelors of Science

• History of Agriculture• Intro to AgroEcology• Hi-Tech Greenhouse Mgmt• Food Systems and Food Justice• Food Distribution and Marketing • Introduction to Permaculture• Advanced IPM• Plant Physiology• Advanced Water Science• Advanced Soils Science• Ag Business• Ag Law and Public Policy

Benefit: ENGAGE OUR COMMUNITY

REVENUE NEEDS

CAPITAL IMPROVEMENTS• Fencing• Greenhouse• Hydroponic Equipment• Barn• Irrigation• Teaching Building

MAJOR PLANTINGS• Citrus Trees• Teaching Gardens• Edible Forest• Herb Gardens

OPERATING COSTS• Insurance• Salaries and Benefits• Equipment and Supplies• Seed• Bees• Soil Amendments• Independent Contractors• Professional & Accounting• Marketing• Office Supplies• Security

CAPITAL REQUESTPLATINUM - SUSTAINABLE PLANET DONOR

• $100,000 BARN • $75,000 ORGANIC FARMER, MASTER GARDENER (Part-Time)• $60,000 GREENHOUSE EXPERT, TEACHER (Part-Time)• $50,000 HYDROPONIC GREENHOUSE EQUIPMENT• $50,000 GREENHOUSE CONSTRUCTION• $40,000 IRRIGATION

GOLD – SCIENCE LOVER DONOR• $25,000 TEACHING GARDENS• $25,000 SCIENCE TEACHER (Part-Time)• $20,000 INTERNSHIP MANAGER (Part-Time)

SILVER – SEED THE FARM DONOR• $10,000 SEED• $ 6,000 EDIBLE FOREST• $ 4,000 CITRUS TREES• $ 3,000 HERB GARDEN• $ 1,000 SEED STARTING EQUIPMENT

Long Term VisionCenter for Sustainable Living

Design of Architect Peter Vatkov

CoCo San Sustainable FarmA Project of AgLantis TM

Dr. Carolyn PhinneyPresident, Executive Director AgLantis TM

62 Scenic DriveOrinda, CA 94563925-788-7374 cell

SustainableFarm@Comcast.netwww.Salads4Schools.org