jennifer holloway personal brand expert. “my work should speak for itself.”

Making the Most of Your Brand: YOUJennifer Holloway

Personal Brand Expert

“My work should speak for itself.”

People buypeople

1. Desirability2. Sexuality3. Education4. Politics5. Religion6. Ethnicity

7. Sophistication8. Wealth9. Success10. Credibility11. Trustworthiness

The first 7 seconds…

Source: New York University, Graduate School of Business

Clues

1. Desirability2. Sexuality3. Education4. Politics5. Religion6. Ethnicity

7. Sophistication8. Wealth9. Success10. Credibility11. Trustworthiness

The first 7 seconds…

Source: New York University, Graduate School of Business

People buypeople

TAKE THE POLL:

Do you agree that people buy people?

People buyyour personal brand

WHAT IS A PERSONAL BRAND?

VALUES

DRIVERS

REPUTATION

BEHAVIOUR

IMAGE

SKILLS

TAKE THE POLL:

Do you have a personal brand?

I respect others and am always truthful – I believe honesty can get you far.

I’m motivated by being my own person, even if that’s out of step with everyone else.

I’m known for delivering under pressure – often with an ‘added extra’ that wasn’t even asked

for. My personality is calm and composed

with an underlying drive and focus.

My creative thinking is reflected in my dress sense, giving me a unique look that shows I like to be individual.

I enjoy solving problems and relish the challenge of thinking differently to create an unexpected solution.

VALUES

DRIVERS

REPUTATION

BEHAVIOUR

IMAGE

SKILLS

“

Your brand is what people say about you

when you’re not in the room.Jeff Bezos, founder of Amazon

“

“I’m totally invisible.”

What do people say about you?

CLEARAUTHENTIC

CONSISTENT

PROMOTING YOUR PERSONAL BRAND

TAKE THE POLL:

How confident do you feel about promoting yourself?

The channels…

Written

Verbal Physical

An opportunity…

Email clues…

• Email address• Subject heading• Salutation and sign off• Typeface, size and colour• Language• Spelling and grammar• Email signature

“It is better to be looked over than be overlooked.”

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