jboye presentation: wcm trends for 2010

8 Architecture and Standards Trends for 2010.

5-nov-2009David Nuescheler

David Nuescheler Chief Technology Officerdavid.nuescheler@day.com

David NueschelerJackrabbit Committer / Memberuncled@apache.org

David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

David NueschelerTC Member / CMIS-JCR Liaisondavid@day.com

CMOBusiness

CIOIT

Authors

SiteOwner

Developer

Systems

WCM Stakeholders

1 2 3 4

6 7 85

8 Top Industry Trends 2010+

Good-bye Vendor Lock-in.

SCMDAMDM

SOCIAL

WCMPIM

COLLAB

RM

Introducing the CM Cloud

Many different usecases.Little agreement.

There is light.The Content Repository.

All disciplines of CMagree on the existence and the featuresetof a content repository

A Content Repository!?

RDBMSFEATURES OF AN

FILESYSTEMFEATURES OF A

YOU ALWAYS WANTED

GOOD STUFFALL THE OTHER+

Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control

Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation

CONTENT REPOSITORY

A history of standards.

DMA & ODMADocument Management oriented Specification. Little Adoption.No active specification development.

WebDAV (& friends)Filesystem (Resource) oriented Protocol Specification IETF.Widely adopted. Every Desktop has WebDAV support. Every CM Vendor Supports WebDAV. No active specification development.

JCRJava Language API specification. Functionally Broad. Wide adoption by Java Applications. Active development.

CMISDocument Management oriented Protocol Specification. Work in progress. Active development of the Specification. ACTIVESPECIFICATION

11

Introducing JCR

170

283

12

JCR AdoptionTracking success

Known Compliant Repositories(* partially using 3rd party connectors)

Apache Jackrabbit Oracle XML DBExo

ECMS PlatformMicrosoft

Sharepoint OpenText Livelink

Day CRX IBM FileNet P8 Xythos Repository Alfresco ECM Vignette V7

Interwoven Repository IBM CM / Domino EMC Documentum

+hundreds of TCKsregisteredSaperionArchive

Sourcemix Sourcemix

Percussion Rhythmix Lutece

Portal

QuickWCM WCMS

Jahia Framework

Hippo CMS

InfoQ Online CommunityNuxeo ECM

Sakai E-learning

TYPO3 v5.0 WCMGX WebManager

Exo ECMS Platform

Liferay Enterprise Portal

Artifactory Maven Proxy

IBM FileNet WebSiteManagerApache James

medic-2-medic mapofmedicine

Day Communiqué WCMS

Apache Tapestry

Day Communique Collab

QSLabs ComplianceApache

Cocoon

Alfresco ECMSApache Sling

Mindquarry Collaboration

Day Communique DAMmagnolia WCMS

JBoss Portal

Some known JCR Applications

Sun OpenPortal Interface 21

Spring Framework

Fast Enterprise SearchOracle WebCenterBEA Portal

Introducing CMIS.

PROPOSED TO

OASISSEPT

2008

V0.5

JCR vs. CMISGoals & Bodies

JCR CMISVS.

Java Language API BindingsLarge Expert Groupv2.0 released

SOAP & AtomPub Protocol BindingsLarge Technical Committeepre v1.0 Public Review

RELATION

COMPLEMENTARY

JCR vs. CMISScope comparison

JCR CMISVS.

RELATION

COMPATIBLE SUBSET

SCM

DAMDMSOCIAL

WCMPIM

COLLAB

RM SCM

DAMDMSOCIAL

WCMPIM

COLLAB

RM

General PurposeContent Repository Model

FocusedDocument Management Model

JCR vs. CMISCompatibility

JCR CMISVS.

RELATION

COMPATIBLE

Apache Chemistry makes every JCR compliant repository CMIS compliant. Automatically. No work involved.

JCR vs. CMISWhat, when?

JCR CMISVS.

Content Repository Infrastructure.Standardized Componentized Content Applications (CCA) and Consolidation

DM InteroperabilityBrowse (multiple) Document Management Systems

RELATION

COMPLEMENTARY

Tech Buzzword Bingo

JCR & CMIS

1 2 3 4

6 7 85

8 Top Industry Trends 2010+

Sites are Apps, Apps are Sites.

Application & WCM 1.0pre 2009

WebApps WebSitesmiles

portalsbusiness apps

extranetscommerce

24

Applications & WCM 2.0

title

header

nav container

content

content

Content Block

Label

Label

Label

OKCancel

Progress labelApplication

contentblock

labels

Mash it up...

Drag & Drop Integration

applications, portlets, gadgets

Tech Buzzword Bingo

PORTLETS & OPENSOCIAL

1 2 3 4

6 7 85

8 Top Industry Trends 2010+

WCM is about Agility

Adapt in changing markets

1content

2structure

3logic

...well that’s why you have a CMS.

Data First.

Your content model is going to be...

...WRONG.

...it is just a matter of time

Componentized Deployment.

Your application is going to be...

...OUTDATED.

...or buggy.

Componentized Deployment.

... update and patch your applications at runtime

... extend your application without downtime

... modularize and isolate your applications

Tech Buzzword Bingo

OSGI & DATA FIRST

1 2 3 4

6 7 85

8 Top Industry Trends 2010+

URLs matter beyond SEO

REST

Learn to REST.

do things the “web-way”

38

Roy FieldingChief Scientist Day Software

Co-Founder and Creator of Apache WebServer Project

Co-Author of HTTP, URL, … standard specification

Founder of the Apache Software Foundation

VP of the Apache WebServer project

Author of the Apache license

Creator of the term “REST”

It’s the Web. URLs matter.

.../product.jsp?id=12346

Mistake 1:Addressing the “Script”Mistake 2:.jsp? What the heck?

Mistake 3:Passing in “this”

Reclaiming the web. RESTful URL decomposition

/cars/audi/s4.details.html

Content Repository Path...selects a particular script

Tech Buzzword Bingo

REST

1 2 3 4

6 7 85

8 Top Industry Trends 2010+

Users, notsurfers.

Users, are users, are users.

103±2

±2

104

±2

105

Authors

Intranet

Public

User Profile Management

Content RepositoryEvery User of the website has a

Profile / User Home

Access ControlledAuthenticated

Highly Scalable

Private file upload

Name, Email, ...

User Licenses & User Statistics

Registration and Forms content

Segmentation &

Group Information

User Private

WebPages

User Generated Content

Tightly Integrated

Start “small” and without entry barrierControl all user generated content using flexible workflows for approvalBuilt for Enterprise Class DMZ and Load Balancing environments

<div class=”comment”> Look at my profile</div>

<div class=”comment”> Cool <b>stuff</b></div>

<div class=”comment”> Look at my profile <img src=”javascript:alert(‘ha’)”></div>

<div class=”comment”> Check out this site</div>

<div class=”comment”> Cool <b onload=”alert(‘ha’)”>stuff</b></div>

XSS Protection

#1 Attack Vector on Web-Apps: Cross Site Scripting (XSS)Needs sensible, not rigorous, escaping of HTMLBuilt-in XSS Protection Library - used in all Social Collab components & your JSPsConfigurable white list for flexible degree of freedom to user generated content

<div class=”comment”> Check out <a href=”javascript:alert(‘ha’)”>this</a> site</div>

Tech Buzzword Bingo

SOCIAL COLLABORATION

1 2 3 4

6 7 85

8 Top Industry Trends 2010+

Enable online Marketing.

Baking vs. Frying

Baked(Static Delivery)

1

Fried(Dynamic Delivery)

2

Pull RealtimeAnalytics / Reports

Built-in Analytics

Any Event (Click)

Send Event

Analytics Server(embedded)

Plug-able Aggregator

Persist all Analytics Information in the Content Repository

Analyzes Request information (user, content, event, ...)

Store Analytics Data

Identify

Inside the Online Marketing

Segment the audience

Target Campaigns

Campaign Buy Now!

...and win.

TraditionalMarketing

*Highest Paid Person’s Opinion

HiPPO*

MVT: Let your prospect decide.

Your HiPPOs fave.

Your favourite.

Your designers

fave.

Tech Buzzword Bingo

FRYING, TARGETING &

MVT

1 2 3 4

6 7 85

8 Top Industry Trends 2010+

Web 2.0, Ajax, Flash & Flex

JavaScript

Web 2.0: AJAX

direct full access

ActionScript

Web 2.0: Flex

direct full access

ActionScript

Web 2.0: Flash

direct full access

Tech Buzzword Bingo

ACTION SCRIPT & AJAX SUPPORT

1 2 3 4

6 7 85

8 Top Industry Trends 2010+

Cloudy -Stormy Traffic

Who authorized this?

How much Disk? Operating systemsInvestment

Network Zone

CPUs?Cores?

Firewall

Backup

root access?Unix Sysadmins

Shipping Date

Rack spacePurchase Order

Internet Connectivity?

Load Balancer

SAN / NAS

Hosting costsJVM Version

What Filesystems?

Disaster RecoveryAgreements Sizing

IP AddressWeb Server

Clustering

ConfigurationHardware Request FormLatency

Performance Tuning

“I need hardware to run WCM...”

hardware for rent.

CLOUD

To the rescue...

Cloud = SaaS

Storm Traffic

Q1 Q2 Q3 Q4

se

rve

r1

se

rve

r2

se

rve

r3

Scaling Options in ECM

1 2

“Ostrich”-style

1. Configuring Clusters

Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.

Copyright © 1993-2008 Day Software AG Configuring Clusters

PDF Created : 19.10.2008 14:09:59http://docs.day.com

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“Exception”-style

Scaling Options in ECM

3

“Cloud”-styleHot-Join

“cluster-borne”

Tech Buzzword Bingo

NATIVE CLOUD SUPPORT

1 2 3 4

6 7 85

8 Top Industry Trends 2010+

Rebooting WCM

Web means Business.Business means Web.

Rebooting WCM

It’s WebContent Management

-1999-

WebSite

Rebooting WCM

It’s Web ContentManagement

-2009-

General Purpose

Rebooting WCM

Nutrition FactsServing Size 1 WCM Platform2010+

Amount Per ServingCalories from Duct Tape 0

% of Daily Value**

Solid Web PlatformBusiness AgilityCloud & Saas ReadyDriving OpenSourceContent InfrastructureStandardsDuct Tape

100%

100%

100%

100%

100%

100%

0%

* Duct Tape is not only introduced into old and crusty solutions some of the brand new solutions are slapped together from a bunch of open source projects.

** Based on a healthy diet for Enterprises leveraging the Web as an important means of driving business.

Your next RFP for CMS:

Do you support JCR?Is your software a portlet container & OpenSocial container?Does your system support Data First & OSGI?Is your system based on a REST architecture?Do you support built-in social-collab?Do you have a Dynamic Delivery? Are you frying or baking? Do you have live access to content for Flash, Flex & Ajax?Do you support Cloud Style scaling?

ACME CORP WCM RFP:

thank you.visit our booth, to see how

we tackle all 8 topics( )